Project News
Aug '21
Chester Zoo Love it for Longer Campaign
Tom Bradley
Related services
Chester Zoo's Love it for Longer Campaign is 100% total utter trash!
This Summer, Chester Zoo created an exhibition that turned the world of waste on its head. The aim of the campaign was to highlight the lifecycles of everyday items from clothing to food, even the zoo's own elephant poo!
The exhibition features a number of zones, each equipped with a range of bespoke shaped interpretation displays designed by the creative team at Root Studio.
In total, 28 signs were designed for the exhibition with shapes ranging from plastic bags to chinos, egg boxes to Playstations - all following the zoo's well established house style.
In addition to the signage we were also tasked with creating a variety of downloadable recipe cards and activity sheets to be downloaded via the website.
Find out more about the Love it for Longer campaign here
Thanks for reading
For more news follow us @rootstudiouk
Similar posts
How often do you really look at your own website? Not just to upload a new blog post or check that your contact form is still working, but to really look at the content? Here’s a wild idea: maybe it’s time to stop adding - and start subtracting.
Most businesses focus all their energy on getting customers in - but what happens after the sale? Discover why nurturing existing clients is often more profitable than finding new ones, and how an 'hourglass funnel' could be the smarter strategy