Insights and recent news from the studio team

Recent happenings, industry news and marketing advice

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Writing content on laptop
Is there a simple trick behind writing great website content? Good question, let's answer it...

Did you know, there's a simple way to create content that’s not just good but genuinely useful for your audience?

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red onions
Is a logo enough without a brand strategy?

How many layers is there to your brand? A logo might catch the eye but, without a solid brand strategy, is it just a pretty picture? Build a brand that connects, inspires and stands the test of time.

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A chicken and an egg
Which should come first: website design or content?

Much like the age-old chicken and egg debate, the question of whether website design or content should come first is one that sparks plenty of discussions. The answer isn’t as black and white as you might think.

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Portrait of Tom Bradley from Root Studio
Root Studio: A Journey of Creative Excellence and Sustainability

We were recently interviewed by Website Planet - find out more inside...

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A maze
Why it’s time to ditch Google Analytics and embrace a better way

Frustrated with GA4? You’re not alone. It's clunky interface are leaving marketers stuck and frustrated. It’s time to switch to clearer insights, no cookies and no stress.

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A man popping bubble wrap
Why choosing a non-specialist could be your best creative move

When you're searching for a design partner, the idea of working with a niche or specialist agency might seem like the safer bet. But what if this “safe” option is actually holding you back?