Insights and recent news from the studio team

Recent happenings, industry news and marketing advice

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View article Food trail illustrated map by Root Studio
Things to consider when creating an illustrated visitor map with character

Illustrated maps can capture the essence and personality of a place, embodying its character and charm in a visually captivating way. In this article, we'll delve into the many considerations that you and your designer should make whilst crafting your illustrated visitor map.

View article ASI college signage design by Root Studio
Wayfinding signage design for Lincoln College's new Air & Space Institute

In recent months we've been working with the Lincoln College team behind the scenes at the development of their groundbreaking ASI campus in Newark to develop a cohesive and innovative collection of signage and wayfinding graphics for students, visitors and staff of the site.

View article Brand guidelines document design by Root Studio
Ensuring brand consistency: A guide to performing a visual brand audit

In the fast-paced landscape of business with multiple team members creating content and sharing documents on a daily basis, it’s easy for a brand to become out of control and as such, creating a framework for consistency is vital to achieving successful brand recognition.

View article UX workshop
Top tips for great UX design for your website in 2024

By prioritising user experience, you can create a competitive advantage and build trust with your audience. So what are our top tips for great UX design for your website?

View article Woman checking ingredients on food packaging
How the kindness economy and wellness culture are shaping the food and drinks sector

In 2024, we expect consumers to seek products that are better for their health and better for the planet too. As part of this increased interest in the small print of our daily food and drink products, there are two factors that are growing ever more important - kindness and wellness.

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The importance of good website maintenance and support

Your website is a bit like a garden - they need regular maintenance to thrive.