Insights and recent news from the studio team

Recent happenings, industry news and marketing advice

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woman with a headache looking at her computer
Stop drowning visitors in decisions: the secrets to reducing cognitive load

In a world crammed with endless scrolling, pop-ups, flashing offers and ‘read more’ rabbit holes, the real competition isn’t just other businesses - it’s cognitive overload.

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Leaky bucket
An introduction to conversion rate optimisation (CRO)

Most websites don’t have a traffic problem - they have a conversion problem. Conversion Rate Optimisation (CRO) is simply about spotting issues and opportunities and gently guiding more of your visitors to take action.

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Car travelling at speed
What's the big hurry? The allure of instant marketing success

With more and more pressure put on marketers and department heads to provide instant results - these promises are tempting. But is speed always beneficial in marketing?

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Sound waves that look like a chart
Are you chasing volume over value? Alternative KPIs to measure success

Many small businesses and marketers are measuring what’s right in front of them, not what’s meaningful. So what if we stopped chasing numbers for numbers' sake and started tracking what actually matters?

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People holding up score cards
How to run a Top Task Analysis for your website

Top task analysis is like Marie Kondo for your website. You find the few tasks that spark real value - and tidy up the rest.

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Compass
Mobile-first is just a buzzword. Try journey-first instead.

With a journey-first approach, it’s about context. Designing for the moment, not just the medium. Let's stop obsessing over screen sizes and start designing for situations and circumstances instead.