Insights and recent news from the studio team

Recent happenings, industry news and marketing advice

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View article Child at a museum
The importance of storytelling in interpretation design

When you visit a heritage site, a conservation area or a natural attraction, you're not just looking at the scenery – you're immersing yourself in a story. In this blog post, we'll explore the magic of storytelling through interpretation signage and how it can transform a visitor experience.

View article Root Studio, Lincoln
The Design Process: Why taking your time matters and why you might regret that tight deadline

In the fast-paced world of design, the pressure to deliver exceptional results under tight deadlines can be overwhelming. But does an overly-ambitious schedule really save time in the long run or does it just lead to problems down the line?

View article Innovative Museum Website
Using digital technology to create an innovative and engaging Museum website

Bringing history to life through digital archiving and interactive websites for museums presents an opportunity to engage with wider audiences in new, exciting and immersive ways.

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The importance of sustainable food packaging and avoiding single use plastics

In this article, we'll delve into the world of sustainable food and drinks packaging, exploring the importance of environmentally responsible packaging, innovative materials and the latest trends.

View article Understanding your audience
Elevate your business by understanding your audience

In this article, we'll delve into the importance of understanding your audience and what secret weapons are available to support you in building strong, lasting connections with your target market.

View article The anatomy of a great travel website
The anatomy of a great travel website

In this article we’ll be diving into the anatomy of what makes a truly great travel website and what we can learn from the industry giants.