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Recent happenings, industry news and marketing advice

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View article Blandism
Blend in or stand out? Why we predict creative and crafted logos will return to fight off the ‘blanding’ trend

'Blanding' is a term used to describe the recent trend of creating remarkably similar, indistinguishably ‘modern’ brands typified by a simple sans serif logotype and simplified iconography. In essence, the mantra is ‘less is more’ with the goal of blending in… but is this at the cost of something deeper and more profound?

View article Tannis family crest shield whale design by Root Studio
Unlocking your heritage: The art of bespoke family crest design

Have you ever wondered about the stories hidden within your family history? At Root Studio, we believe that every family has a unique tale waiting to be told and there's no better way to capture it than through a bespoke family crest design.

View article Tribe
Who’s in your tribe? Tips for building a brand community

In the evolving landscape of business, the concept of a tribe or brand community has emerged as a cornerstone of success. But how do you go about creating such a community and why is it such a game changer?

View article Food trail illustrated map by Root Studio
Things to consider when creating an illustrated visitor map with character

Illustrated maps can capture the essence and personality of a place, embodying its character and charm in a visually captivating way. In this article, we'll delve into the many considerations that you and your designer should make whilst crafting your illustrated visitor map.

View article ASI college signage design by Root Studio
Wayfinding signage design for Lincoln College's new Air & Space Institute

In recent months we've been working with the Lincoln College team behind the scenes at the development of their groundbreaking ASI campus in Newark to develop a cohesive and innovative collection of signage and wayfinding graphics for students, visitors and staff of the site.

View article Brand guidelines document design by Root Studio
Ensuring brand consistency: A guide to performing a visual brand audit

In the fast-paced landscape of business with multiple team members creating content and sharing documents on a daily basis, it’s easy for a brand to become out of control and as such, creating a framework for consistency is vital to achieving successful brand recognition.