For the last few years we've been working closely with the SAA, the world's biggest art community, to develop their member experience. Now, with the brand rolling out a major update including a new logo and visual language, we've given their materials a fresh and contemporary edge.
Established almost 30 years ago, the SAA is a community-based organisation developed to facilitate and foster artists and creatives from far and wide. Recently, the organisation has started a new chapter in its rich history with a major rebrand that takes a shift towards a leaner, cleaner and more contemporary look and feel. Using this new minimal approach we've re-worked the magazine with monotone branding allowing the vibrant artwork to take centre stage throughout.
Working with Root is always a pleasure and never a chore
Paint magazine is delivered bi-monthly to the SAA's readership (over 38,000 members) and, with the content appealing to the creative nature of our design team, it's always a pleasure to work on the layouts for a new issue.
With regular tutorials, competitions, and featured artists using different mediums each issue - the variety of content within the magazine makes for an inspiring read for any budding artist. Since re-designing the magazine we have been working closely with the marketing team to develop their other membership materials to bring everything in line with the updated brand.
"Despite a tight deadline – meaning the pressure was on – Root and I worked on the redesign of the magazine seamlessly together. I know I can 100% trust them to deliver, which helps ease potentially stressful deadlines. What’s more, they have great ideas, offer advice which is always spot on and are passionate about their work. Put more simply, working with Root is always a pleasure and never a chore."
Niki Browes, Editor, Paint Magazine