Chester Zoo Love it for Longer Campaign

Project News
Chester Zoo Love it for Longer sign design by root studio

Chester Zoo's Love it for Longer Campaign is 100% total utter trash!

This Summer, Chester Zoo created an exhibition that turned the world of waste on its head. The aim of the campaign was to highlight the lifecycles of everyday items from clothing to food, even the zoo's own elephant poo!

The exhibition features a number of zones, each equipped with a range of bespoke shaped interpretation displays designed by the creative team at Root Studio.

Chester Zoo Love it for Longer sign design by root studio lincoln leicester 4

In total, 28 signs were designed for the exhibition with shapes ranging from plastic bags to chinos, egg boxes to Playstations - all following the zoo's well established house style.

Chester Zoo Love it for Longer sign design by root studio lincoln leicester 3

In addition to the signage we were also tasked with creating a variety of downloadable recipe cards and activity sheets to be downloaded via the website.

Chester zoo illustrated recipe card design by root studio 2

Find out more about the Love it for Longer campaign here