Working closely with their internal marketing team, we developed the LHP brand both externally and internally.
For their public brand, a professional appearance that expressed their core values was important to LHP. We reviewed and refreshed everything from the ground up: colours, typefaces, layouts, use of photography - you name it, it's covered by their new and extensive brand guidelines document! On top of this we wanted to establish an internal brand to help establish a strong culture for all staff members working at LHP. This internal brand features a less formal design, hand drawn elements and an extended colour palette to add even more personality and flair to their materials.