Project News
Jan '13
World School Milk Day
Tom Bradley
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In late 2012 we were approached by Cool Milk to produce an engaging fold out poster to highlight the success of World School Milk Day 2012 in the UK.
World School Milk Day is organised by the Food and Agriculture Organisation of the United Nations and is celebrated in over 30 countries around the world. In 2012 in the UK, MPs showed their support for school milk by visiting local primary and pre-schools. Whilst at the schools they handed out school milk to thousands of children and judged the World School Milk Day ‘Why milk is great!’ picture competition.
The poster folds to become a pocket sized leaflet breaking down the facts and figures into fun info graphics and snapshot style photography. Overall a great project highlighting a major success story from 2012. For more information visit their website: www.coolmilk.com
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