Web & Digital

Nov '24

Maximise your WordPress site by working with a studio

Lea Chapman in Web Design

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While we're passionate advocates of modern systems like Statamic for new projects, we understand that many businesses find themselves managing established WordPress sites that, while functional, might not be performing at their best.

In an ideal world, every business would have the luxury of choosing a new content management system from scratch but, whether your current team isn't getting enough out of your Wordpress site or you've been left high and dry with a site that's grown organically over the years, partnering with an experienced development studio could be the key to unleashing your current WordPress site's full potential.

Making the most of your current setup

We recognise that changing your content management system isn't always feasible due to budget constraints, timing or complex existing integrations. The good news? A professional development team can help optimise your current WordPress installation to deliver better performance, enhanced security and improved user experience.

The power of a plugin audit

One of the most common issues we encounter with WordPress sites is plugin bloat (ie. having too many plugins installed). Over time, it's easy to accumulate a collection of add-ons that may be outdated, unnecessary or even working against each other. A comprehensive plugin review by an experienced development team can:

  • Remove any plugins you no longer use

  • Combine features to reduce the overall number of plugins needed

  • Ensure all your active plugins are up-to-date and secure

  • Find better alternatives to plugins that might be slowing down your site

  • Keep all the features you need while making your site run more smoothly

Taking security seriously

WordPress powers a huge percentage of the world's websites, which means security needs to be a top priority. Working with an agency gives you access to professional-grade security solutions and expertise. One tool we often recommend is Cloudflare Pro, which acts like a security shield for your website by:

  • Protecting against malicious attacks

  • Filtering out suspicious traffic before it reaches your site

  • Keeping your site safe from automated threats

  • Providing round-the-clock security monitoring

Beyond implementing security tools, a development team can help create regular backup routines and put plans in place to handle any security concerns quickly and effectively.

Speed matters more than ever

With Google's increasing focus on Core Web Vitals and the upcoming INP (Interaction to Next Paint) metrics, page speed optimisation has never been more critical. A professional team can implement various performance improvements, including:

  • Setting up smart storage systems to serve your pages faster

  • Cleaning up and optimising your site's database

  • Making your code more efficient through minification and compression

  • Image optimisation and lazy loading

  • Content Delivery Network (CDN) implementation

  • Custom performance monitoring and reporting

Beyond the basics

Working with a studio isn't just about fixing what's broken – it's about making continuous improvements. An experienced developer can help with:

  • Theme improvements; whether you're using a custom theme or a premium template, they can optimise the code and ensure it's following WordPress best practices.

  • Content organisation; helping to structure your content in a way that makes sense for both your visitors and search engines, while preserving all your existing search rankings.

  • Professional processes; putting systems in place to make future updates smoother and more reliable, with proper testing before any changes go live.

  • Regular maintenance; benefiting from scheduled maintenance, including software updates and regular performance checks to keep your site running smoothly.

Peace of mind through constant monitoring

One of the biggest advantages of working with a studio is having a team actively monitoring your website's health. A good support partner will have comprehensive monitoring systems that keep watch over your site 24 hours a day, checking everything from basic functionality to deeper technical aspects.

Monitoring tools can detect if your site goes offline, if a page starts loading slowly or if any links become broken. An experienced studio can often spot and fix small issues before they become bigger problems - and usually before you or your customers even notice them.

Finally, a website backup strategy is another crucial aspect for any business with an online presence. By maintaining multiple copies of your site in different locations, a good backup strategy can ensure that even in the worst-case scenarios, your site can be back up and running quickly. It's like having an insurance policy for your online presence, giving you one less thing to worry about while running your business.

Making WordPress work for you

We believe that every website platform has its strengths, and while we recommend Statamic for most new projects, we're also experienced in helping businesses make the most of their existing WordPress installations. With the right partner, your WordPress site can continue to evolve and grow alongside your business, providing a robust platform for your online presence.

If you're looking to improve your current WordPress site's performance, security or user experience, we'd love to help. Our team has extensive experience in optimising WordPress sites for businesses of all sizes and we're here to help you get the most from your website. Get in touch to discuss how we can help you take your WordPress site to the next level.

Thanks for reading

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