How we work
Smart, scalable websites designed for impact
More leads. Better user experience. Easier content updates. We create custom websites that drive results through research, innovative design and cutting-edge tech.
Research-driven strategy
We don’t just dive in head first - our process starts with important research. Through competitor analysis, brand workshops and user journey mapping, we ensure your website is designed with your audience and business goals in mind.
Defining your goals
Whether you need a better user experience (UX), stronger branding, easier content management or more leads, we design with your goals in mind. Together, we’ll set clear KPIs to track success and use our expertise to keep your web strategy growing.
The creative process
No templates, no shortcuts - just custom websites built around your brand and its audience. Designed for impact, usability and optimised for every device from day one.
Through workshops, prototypes and open collaboration, we bring your vision to life whilst our interactive prototypes let you explore all key pages in the browser before development even begins.
High-performance development
Built using the latest development techniques, our modular approach ensures your website is fast, scalable and future-proof. We follow best practices for SEO, accessibility and security to give you a website that performs at the highest level.
SEO & content optimisation
A beautiful website is no good if it can’t be found. We implement SEO best practices at every stage of the process including keyword research and content recommendations. We’ll also structure content for maximum visibility - ensuring your site ranks well and attracts the right audience.
Ongoing support
Once the CMS (Content Management System) has been installed, we’ll provide you with a one-to-one tutorial for editing the site. We’ll also offer you various monthly support packages ranging from regular software update and security patches to content audits, reports and other custom packages to suit your needs.
I find them to be very helpful and communication is great. They also work quickly
A creative resource we have on tap that never lets us down and always delivers excellent results
We can’t recommend Root Studio enough!
Working with Root Studio has been nothing but a pleasure
Super responsive and never fail to meet, and exceed our needs and expectations
Can’t fault them for their professionalism, creativity and delivery
Fantastic company! Highly recommended!
Always produce high quality creative design work
Examples of our work
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User experience design
Great UX design is crucial for success
Great UX design ensures your website is seamless, intuitive and engaging. By understanding user needs and behaviours, your site will be easy to navigate and effortless to use.
User Journey Maps
We analyse your data and run workshops to map user behaviour, needs, concerns and overall journey. This helps you target the right audience, refine your messaging and shape your content for a richer user experience.
Site structure & navigation
With a clear understanding of your audience’s goals, we'll design intuitive navigation that makes vital information easy to find and next steps clear.
To structure your content effectively, we use methods like Top Task Analysis, Card Sorting and visual sitemaps and we’ll work with you to choose the best approach for your site.
Responsive design
A great user experience starts with a responsive website - one that adapts seamlessly to any device.
With years of experience in responsive design, we ensure your site looks and works flawlessly on mobile, tablet and desktop. In cases where most users browse on mobile, we'll prioritise their experience from the start by taking a mobile-first approach to our designs.
Accessibility & inclusivity
Ensuring that all users, regardless of their abilities or disabilities, can access and interact with your website effectively is vital in today’s society. By implementing accessible design principles, such as providing alternative text for images, ensuring keyboard navigation and using clear and readable fonts, we can make your content openly accessible to everyone.
Technical performance
Fast, reliable websites keep users engaged - slow loading or errors drive them away and undermine their trust in your brand.
Our websites operate at the highest levels of performance straight out of the gate and, by opting for one of our ongoing service agreements, we'll continue to monitor, adjust and enhance your website's technical performance and capabilities for years to come.
Website features
Innovative & flexible websites
With Root Studio website you can expect an easy-to-use CMS, built-in SEO, expert support and a strong focus on security - everything you need to keep your website thriving for years to come.
Flexible CMS
With a Root Studio website, you’re in full control. You can edit all content freely - no rigid templates, just flexible, dynamic layouts that adapt to your needs.
Our CMS lets you manage products, blogs, events, galleries, vacancies, forms and more. What's more, if you need something unique - we can build in custom features just for you.
Content migration & support
When replacing an existing site, we'll work with you to review which content should be transferred across and which should be revisited, redrafted or replaced to improve the SEO and usability of the site as a whole. We'll put a strategy in place for data transfer and will input content on your behalf (and/or offer CMS training for interested team members).
Support contracts
A website isn’t a launch-and-done sort of project. We offer ongoing support, performance reviews, security updates and content assistance to ensure your site remains secure, fast and effective as your business evolves over the years.
Website security
The security of your website will be a key priority for us and with daily backups, an up-to-date SSL certificate, optional two-factor-authentication, UK-based hosting and additional security measures in place - you can rest assured that your site remains safe.
Ready to discuss your project?

In safe hands
We understand that commissioning a new website can feel like a bit of a minefield!
From hidden costs to difficult content management, we've heard all the usual horror stories. That’s why we do things differently - transparent, collaborative and built for long-term success. Here’s how we address common concerns...
‘Web projects always run over budget’
Not with us. We set clear project scopes, transparent pricing and structured milestones from day one. No hidden costs, no unexpected extras - just a well-planned, efficient process that keeps your project on track and within budget.
‘Updating content is a painful process’
Think again. Our CMS solutions are designed for ease of use and require absolutely no coding knowledge whatsoever. With intuitive editing tools and almost infinite flexibility, managing your website will be as simple as editing a Word document - wait, scratch that - it’s easier than Word.
'We’ve had bad experiences with agencies before’
We get it and we’ve heard some real horror stories over the years. That’s why we work differently - no jargon, no hidden processes, no overseas development. Our process is highly collaborative, with regular updates, open communication and complete transparency. You’ll always know what’s happening, why and what’s next.
Insights

A solid brief is the secret ingredient to accurate pricing, a smooth, stress-free process and a website that actually delivers what you need.

With budgets getting tighter and competition fiercer, how do you justify investing in a new website? Is it worth the cost? And how can you convince your boss (or yourself) that it’s time for a refresh?

Partnering with an studio or development team to optimise your current website not only saves resources but can help you to enhance the user experience and performance of your site without breaking the bank.
Frequently asked questions
How much does a website design cost?
Our website design fees vary depending the complexity and functionality required (rather than the number of pages for example). As a rough guide, fees for a single landing page start from £4,500+VAT, with brochure sites and e-commerce solutions starting at around £10,000+VAT.
Will you write the content for my website too?
We can produce text, image and video content for your website for an additional fee.
What CMS (Content Management System) do you use?
For new websites we build using Statamic or Shopify and can also support websites build using Perch, Craft or Wordpress.
How long does the website design process take?
Timeframes can vary from project to project but as a rough guide the process typically takes between 10-16 weeks for a brochure style website depending on its scale.
I am outside of the UK, how would this work?
No problem, we have many overseas clients and meet regularly via video call. All estimates and bills are provided in GBP and can be paid via bank transfer or credit card.
How do you bill for a website design?
After a design contract has been agreed we will send over a deposit invoice. We typically bill website projects at either three or four milestones during the design and build process.
Can you integrate with other third party services?
Yes. If your CRM, HR software, lead generation tool etc. has an API available then we will be able to integrate it with the website. We can also build our own custom integrations if required.
What analytics packages do you offer?
We can integrate with any third party analytics software. Typically clients will request Google Analytics as standard but we also highly recommend Fathom Analytics as an alternative solution that provides a fuller picture of your site statistics. You can of course include multiple analytics products should you wish.
Once the website has launched, we can also assist with the monitoring of its performance and user data, creating detailed reports and recommendations on a regular basis.
Got a question?
Please feel free to get in touch, we’d love to hear about your business and are always happy to help.