We don't believe in one-size-fits-all website solutions. All our website designs are uniquely crafted to suit your business, your goals and your audience.

Understanding your brand and target audience is vital for producing an intuitive and engaging website. During our conversations and workshops we’ll discover what makes your brand unique, gather insights from any available data points and gain a detailed overview of your business.

Whether your targets are an improved user experience, a more engaging representation of your services and products, easier content management, lead generation or product sales - we'll steer your design towards achieving your objectives.

Together, we’ll identify a number of key performance indicators (KPIs) that will allow us to track and monitor the growing success of the new site and we’ll draw on our years of experience to continue to drive your web-strategy onwards and upwards. 

Our experienced design team will produce three bespoke website designs that approach your brief in different ways. These concepts will be iterated and refined thoroughly in-house before being presented for your consideration. We’ll create interactive prototypes for you to explore in the browser including all core page templates required.

Our team of developers start all builds with the creation of a thorough digital style guide. All our code adheres to the latest web standards and is written by our in-house development team. You’ll be able to review your website build within a secure staging area available for you to see at any stage during the development process.

Once the CMS (Content Management System) has been installed, we’ll provide you with a one-to-one tutorial for editing the site. Typically you’ll be able to edit almost every aspect of the site’s content with ease and flexibility. We’ll offer you various monthly support packages ranging from regular software update and security patches to content audits, reports and other custom packages to suit your needs.

Our user research will start with any available data from your CRM, your website and your social media accounts in order to assess user behaviours and interactions. Working with you, we’ll then perform a series of workshops with your customers, front-line staff and marketing team that will result in the production of a User Empathy Map (or ‘persona’) as well as a detailed User Journey Map that defines where you should be marketing, when and how. 

The granular approach of a user journey map becomes a valuable tool for planning your marketing (who you should be targeting, when, how and what your messaging should be) and planning the content of your website (at what point in their journey are they when they visit this page, what are they looking to achieve and what pitfalls might there be).

Equipped with the knowledge of the core goals and tasks of your audiences, we will be in the position to make informed decisions regarding the navigation structure of the website as a whole - at all times ensuring that vital information is immediately accessible and that actionable ‘next steps’ are planned and positioned appropriately throughout.

There are various methods that we can use to evaluate the most appropriate structure of the content on your site, these include a Top Task Analysis (listing all tasks associated with the website and asking your audience to order them in terms of priority) and Card Sorting exercises (shuffling all areas of content into a deck of randomly assorted cards and asking participants to place them into logical groups) and of course, a visual sitemap. We’ll discuss the most appropriate methods of action with you during the re-structuring process.

One of the most important factors of UX design is that your website must be ‘responsive’. This means that no matter what device you’re using to access the website, the content is reformatted, reshuffled and reorganised to fit the screen area. 

Our team have been designing and developing responsive website experiences since the dawn of the technology and with a major proportion of your audience likely accessing the site on a mobile device, it’s paramount that mobile users are catered for at all stages of the design and development process.

Ensuring that all users, regardless of their abilities or disabilities, can access and interact with your website effectively is vital in today’s society. By implementing accessible design principles, such as providing alternative text for images, ensuring keyboard navigation and using clear and readable fonts, we can make your content openly accessible to everyone. 

Users expect web pages to load quickly, and if they have to wait too long, they are likely to become frustrated and clear off. Likewise, a website that is prone to crashes, errors, or downtime can frustrate users and undermine their trust.

Our websites operate at the highest levels of performance straight out of the gate and, by opting for one of our ongoing service agreements, we'll continue to monitor, adjust and enhance your website's technical performance and capabilities for years to come.

With your new website, you'll be able to edit all content. You also won't be restricted to a small number of rigid page templates. With a Root Studio website, you'll have all the tools and features at your disposal to build and maintain a vibrant, engaging design that can adapt to your content with almost endless layout possibilities.

Our CMS will allow you to add/edit products and services, blog posts, events, media galleries, vacancies, important announcements, teams, contact forms and more. We can even build custom add-ons to suit your exact requirements.

When replacing an existing site, we'll work with you to review which content should be transferred across and which should be revisited, redrafted or replaced to improve the SEO and usability of the site as a whole. We'll put a strategy in place for data transfer and will input content on your behalf (and/or offer CMS training for interested team members).

Our friendly experts are on hand to provide you with technical support and advice whenever you need it. We'll also run monthly performance updates to your site ensuring that the CMS software remains up-to-date and fully functional and that the website maintains its high performance.

The security of your website will be a key priority for us and with daily backups, an up-to-date SSL certificate, optional two-factor-authentication, UK-based hosting and additional security measures in place - you can rest assured that your site remains safe.