Project News
Nov '19
Colourful packaging design inspired by nature
Tom Bradley
Related services
We have been working with the Vietnamese manufacturer, Fito for a number of years now and recently we worked together on the design of a new range of food supplements.
The products are made with natural ingredients and are intended to enhance your daily intake of certain vitamins and minerals. It was important that the range was adaptable for each product to make them easily identifiable and also nice and vibrant so that they would stand out from their competitors.
Our concept was to explore a series of designs that were inspired by nature at a molecular level. Working through a series of ideas we looked at organic shapes, textures and cells to see how this could be incorporated into a commercial design in a more abstract, colourful way.
With a style in place we set the wheels in motion producing the variations for the other products in the range. Keep your eye out for the new packaging hitting shelves in health food stores around the country.
We look forward to working with the Fito team on another exciting project soon!
Thanks for reading
For more news follow us @rootstudiouk
Similar posts
In a world crammed with endless scrolling, pop-ups, flashing offers and ‘read more’ rabbit holes, the real competition isn’t just other businesses - it’s cognitive overload.
Most websites don’t have a traffic problem - they have a conversion problem. Conversion Rate Optimisation (CRO) is simply about spotting issues and opportunities and gently guiding more of your visitors to take action.