An original logo design for a 1920s inspired wine and craft ale bar

The Underdog Bar, Dronfield

A trendy wine and craft ale bar looking to break the mould in rural Derbyshire.

Working closely with the owners we discussed a number of potential routes forward for the branding and developed a logo that has real substance and character with a style that could sit comfortably in any modern setting but also give a subtle 1920s feel. The condensed logotype we have created gives the logo a timeless quality and their bespoke icon design will undoubtedly become synonymous with the brand in its own right.