We give your brand substance and take it to the next level through audience research, creative strategy and compelling design

Understanding your business and its audience is vital in order to develop a brand that not only looks good but makes you feel something too. During our conversations we’ll dig deep to discover how your business operates, explore your goals for the future and gain a detailed insight into your customer base. From this information we’ll produce a profile of your business and its audience forming the basis of a design brief for your new brand identity. 

Logo design is an extremely thorough process in the studio with several design team discussions, concept meetings and iterations. Following this we will typically present to you at least three concepts for discussion, each of which will meet the brief with their own unique approach. After discussion we will further refine and develop your preferred option until you're totally happy with your new logo design. 

Once a design is approved, we’ll produce your logo pack. This will provide you with all the filetypes and variations that you’ll require for print, web and social media (including animated logos if required). We’ll also share a breakdown of the typeface(s) and colours used in your new logo as well as any supporting colours agreed during the design process. Taking this a step further we can also produce a digital library or microsite allowing you to share access for interested parties to download the relevant brand assets required. 

For any brand, consistency is vital to maintaining the look and feel that we have all worked hard to achieve up until this point. That’s where a detailed brand guidelines document and editable brand templates come in. Your guidelines will include details such as exclusion zones, typographic hierarchy, example layouts and more and can take the form of a printed document, a PDF or an interactive microsite.