Case Study

A vibrant new brand for Lincoln Student Union's Freshers Week

Lincoln Student Union branding design by Root Studio

With new independent competition for Lincoln's Freshers Week, the Student Union approached us for a rebrand that would set them apart with a distinctive and unmistakable personality.

By providing the one and only official Freshers Week for the University of Lincoln, the Students Union offer an unrivalled range of social activities, events and offers available to new students moving into the City. Whilst others focus on drinks, drinks and more drinks, the SU promote a more rounded introductory experience offering students not only a great time but also the opportunity to build life-long bonds, get involved in sports and societies and attend unforgettable events along the way!

Lincoln Student Union branding design by Root Studio
Lincoln Student Union freshers week poster design by Root Studio Lincoln Student Union Freshers Week wristband design by Root Studio
Lincoln Student Union social media template design by Root Studio Lincoln Student Union Freshers Week tote bag design by Root Studio

Working with Root was fantastic from the initial meeting to seeing the final product. The team really listened and understood what we needed from this project. Definitely the refresh we needed!

Lincoln Student Union brand guidelines design by Root Studio