As well as paying close attention to the Show's website and online marketing, we've worked with the team on a wide range of printed materials from quirky illustrated brochures to interpretation panels, ticket design and more. Illustration plays a key role in the brand's development and our colourful and creative approach has led to the creation of a unique, family-focussed image that has really inspired visitors. The marketing efforts of the team continue to drive the event in ever more creative ways with the Lincolnshire Show now deservedly considered one of the top county shows in the country.
We've worked closely with the Lincolnshire Show team for a number of years to promote this eclectic event to visitors from far and wide.
Our brief was to make the Show more accessible and appealing to the masses and drastically rethink their online presence. The results have exceeded expectations with record ticket sales (after over 130 years) and an award for 'Innovation in Web Design' within the first few months of launching. Increasing traffic and driving ticket sales was a key priority but we also looked to make the website work harder for the Show team. By making sure that useful information was clear and easy to find we drastically reduced the volume of calls and admin tasks on the lead up to the Show.
As well as being visually appealing it's important that the Show's new brand engaged with its audience. Users can navigate their way around a beautifully illustrated, online map before the big day to find out more about each of the exciting areas planned for that years' event. On top of this we've played particular attention to the Show's younger audience. With education playing a key part of the Lincolnshire Show's role in the community, we produced a range of materials to keep the kiddies entertained on the day (with printed games, interactive treasure hunts and quizzes) as well as bespoke interactive games in the Kids Zone area of the website.
We are delighted that the new website has been recognised with an award. It took a huge amount of effort and inspiration to break the boundaries of other county show websites so we are over the moon with the results.