Case Study

Working with Lincoln College to inspire young adults to realise their potential

Inspiring young adults to realise their potential

Working closely with Lincoln College, we've produced a range of materials aimed at inspiring young people to take the next steps in their education with a focus on career-driven learning.

Hitting a delicate balance between contemporary design and bold typography together with creative illustration and a unique punchy colour scheme - our rebranding of the College's offering has been a fantastic success over recent years.

Lincoln College prospectus design by Root Studio
Lincoln College illustrated map design by Root Studio
Lincoln College prospectus design

College website design

Putting the user at the heart of the College's website redesign, we led with research and audience understanding - identifying the core values, goals, influences, touchpoints and conflicts of their user base. We then strategically restructured the site to be more intuitive with a mobile-first, responsive design at the centre of our processes.

The design of the website was tailored to the College’s unique branding, breaking the mould when it comes to the industry standard, whilst the CMS is incredibly flexible offering admin staff page templates that can be almost infinitely personalised to suit content and campaign narratives.

Lincoln College website design
Lincoln College website design

We have had excellent feedback from student parent, staff and employer focus groups. The site has achieved its aims of enhanced search capability, presenting information in a more engaging way and to represent our communities better.

Lincoln College Website Design
Lincoln College Website Design

Feedback suggests the site provides a much-improved customer journey through the research and applications stages. This is evidenced by a 9% uptick in applications.

Signage design

As well as creative prospectus designs, we've also worked with the College on designs across a number of different channels including their social media, exhibition materials and even wall mural design. All carefully considered to ensure that they are a true extension of the College brand.

Lincoln College cafe wall mural design by Root Studio
Lincoln College cafe wall mural design by Root Studio
Lincoln College burger restaurant wall mural design by Root Studio
Lincoln College restaurant wall mural design by Root Studio
Lincoln College cafe wall mural design by Root Studio
Lincoln College cafe wall mural design by Root Studio

Root Studio are always a pleasure to work with. They have helped create an engaging and visually appealing identity for the College and we look forward to working with them on future projects.

Lincoln College hoarding design by Root Studio
Lincoln College bus stop marketing poster billboard design by Root Studio
Lincoln College course pull-up banner designs by Root Studio