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We were approached by the Lincs & Notts Air Ambulance to create a new brand for their lottery that stood out from what other charity lotteries were promoting - this meant a giant side step away from floating lottery balls!
Our colourful solution instead focused on the three-dimensional movement of the charities helicopters. Using this concept we created looping designs for both the core lottery brand and its sister game the LNAA Prizebuilder.