Services included
Designing artwork for vehicles presents a range of creative challenges but nothing matches the scale of this project!
The brief was to produce a range of concepts that pushed the boundaries of what had been done before with a view to harnessing the essence of these designs in a format that would be suitable for all ages, reading levels and languages whilst delivering a series of safety messages.
The messaging that you see on the final design uses bespoke iconography so that people of all ages and nationalities can grasp the concepts without the need for wording. The text itself is more modern and softer than usual with emphasis on key words - again to ensure that the message is still clear when the engine is passing by at speed.
