Case Study

From quirky characters to tantalising typography, we gave Lincoln's oldest theatre a magical makeover

New Theatre Royal Aladdin pantomime logo design brand

Lincoln's Victorian theatre has been given a new lease of life by its passionate owners and we are thrilled to be playing our part in its regeneration.

As well as playing host to a variety of touring shows, the New Theatre Royal produces a number of home grown pantomimes throughout the year and we've been lucky enough to work with the team on the branding and marketing of these great events! All produced with the theatre's new signature vintage style, our panto brands have been a game changer within the industry.

New Theatre Royal Cinderella pantomime logo design brand
New Theatre Royal Robin Hood pantomime logo design brand
New Theatre Royal Beauty & the Beast pantomime logo design brand

We wanted to celebrate the history and charm of the Theatre and Root Studio have provided us with a unique and striking look. The team deliver on every level - great design, exemplary customer care and a never ending pot of ideas!

New Theatre Royal Variety Show logo design New Theatre Royal 1940s movies branding