We’ve been working closely with privacy-focussed Crypto Tax SAAS company Recap on a section-by-section redesign of their website.
We were approached by the team at Recap to give an honest and independent review of some of their key landing pages in order to streamline content, simplify the message and boost conversions.
User Journey Map
In order to make this sort of evaluation it’s important that we first fully understood the user’s perspective - what are their core values, what tasks might they be looking to achieve?, what questions might they have?, what issues might they have experienced in the past? and so on. So for Recap, the logical starting point was to perform a series of workshops to establish both a User Empathy Map and a User Journey Map to not only build up a full picture of their target audience but also build a framework with which we are able to challenge or evaluate the content, design and approach of their website.