Case Study

A slice of festive magic for The Original Cake Co.

  • Food & Drink
  • Retail
Original Cake Company illustrated packaging design by Root Studio Lincoln

Christmas is a big time of year for The Original Cake Co. so we helped them dial up the seasonal spirit with a playful, fully illustrated advent calendar design.

Our festive packaging design transforms a tiered Christmas cake into a whimsical winter playground, filled with tiny skiers, snowy scenes and hidden surprises.

Designed to stand out online at Notonthehighstreet, on screen on QVC or on the shelves at farm shops up and down the country, this calendar turns your daily countdown into a slice of Christmas magic!

Original Cake Company illustrated packaging design by Root Studio Lincoln
Original Cake Company illustrated packaging design by Root Studio Lincoln
Original Cake Company illustrated packaging design by Root Studio Lincoln
Christmas tree illustration
Original Cake Company illustrated packaging design by Root Studio Lincoln
Original Cake Company illustrated packaging design by Root Studio Lincoln
Original Cake Company illustrated packaging design by Root Studio Lincoln
Original Cake Company illustrated packaging design by Root Studio Lincoln
Christmas pudding illustration
Snowman illustration

Gift Boxes

In addition to the Christmas advent calendar design, we've also created seasonal gift boxes for the brand including themed wrapping paper designs created in a two colour retro illustration style.

Easter wrapping paper gift box design
Christmas wrapping paper box design
Christmas wrapping paper box design close up

Extending the range

With the Christmas campaigns a roaring success, we've since been working with The Original Cake Co. to develop their full range of cake gift boxes.

Their new colour-coded box designs blend traditional elegance with clean, modern design.

Luxury cake selection gift box design