The new Air & Space Institute (ASI) offers world class training for the air and space industry with courses co-designed by industry giants like the RAF.
The brief was to create a brand for the ASI that would be adaptable and flexible enough to appeal to a number of target audiences including students as young as 16 years, mature students of around 30 years and also professional stakeholders, businesses and investors. In addition to this we wanted to give the brand a futuristic, highly technical look and feel - one that would excite students by the possibilities an ASI course could open up for them.
It was important that the website mirrored the creative atmosphere that had been achieved through the branding exercise. The design we have created using subtle transitions, loading effects and lighting detail to bring ASI's content to life in an engaging and interactive way.
In addition to the branding and digital presence, we were tasked to produce a range of promotional materials for the ASI brand in order to attract students and prospective partners alike. Our prospectus design features a modern, minimal design that aligns the ASI brand with other innovative global brands.
Inspired by natural events such as the northern lights as well as cloud formations and the atmosphere, we created a logo that achieves a sense of futurism, mystery and a space-age aesthetic. Brought to life through specialist print finishes such as holographic foils the new branding recreates the movements and other-worldliness of the core theme.