The secret to great marketing is to take your time and do your homework

We believe that great marketing strategies start with a solid understanding of the marketplace

By performing a competitive analysis you’ll be in the position to discover market trends, reveal fresh marketing opportunities and exploit any gaps in the market.

How we work

Informed, insight-driven design and marketing strategies for your business

Our process of exploration, investigation, research and analysis will define your market position and open up new avenues for your marketing plan.

Who we’ll target

We’ll perform research into direct competitors as well as a handful of other businesses from further afield or neighbouring sectors.

What we’ll assess

We’ll research into their marketing behaviours, what events they’re attending, where they’re advertising and how they’re marketing on social media as well as evaluating their content for first impressions, apparent values, key phrases and more. In addition to examining their marketing methods and materials, we’ll also detail their brand - the style of fonts, colour palette and imagery.

What you’ll receive

A full visual report on our findings for each businesses including annotations, key metrics and our takeaways from each brand. At the end of the document we’ll also present any insights that we would recommend carrying forward including trends, gaps, content style, tone of voice, imagery and branding ideas.

Recommended services

In addition to our market research and competitive analysis we’d recommend performing a series of persona and user journey workshops to help build a fuller picture and to allow you to make informed choices with your marketing strategy thereafter.

Examples of our work

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Frequently asked questions

How much does a competitive analysis cost?

Market research can vary from client to client however as a rough guide, competitive analysis reports start at £1,500+VAT.

How long does market research take?

Our research and evaluation process can take anywhere between 2-5 weeks.

I am outside of the UK, how would this work?

No problem, we have many overseas clients and meet regularly via video call. All estimates and bills are provided in GBP and can be paid via bank transfer or credit card.

How do you bill for a market research report?

After a design contract has been agreed we will send over a deposit invoice for 50% of the project fee. The remaining balance will be billed upon completion with our standard 30 day payment terms.

Got a question?

Please feel free to get in touch, we’d love to hear about your business and are always happy to help.

Contact us

I find them to be very helpful and communication is great. They also work quickly

A creative resource we have on tap that never lets us down and always delivers excellent results

We can’t recommend Root Studio enough!

Working with Root Studio has been nothing but a pleasure

Super responsive and never fail to meet, and exceed our needs and expectations

Can’t fault them for their professionalism, creativity and delivery

Fantastic company! Highly recommended!

Always produce high quality creative design work

Send us a brief

We love a challenge! Complete the form below to send over an overview of your project and we’ll be in touch to discuss your options

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