How we work
Informed, insight-driven design and marketing strategies for your business
Our process of exploration, investigation, research and analysis will define your market position and open up new avenues for your marketing plan.
Who we’ll target
We’ll perform research into direct competitors as well as a handful of other businesses from further afield or neighbouring sectors.
What we’ll assess
We’ll research into their marketing behaviours, what events they’re attending, where they’re advertising and how they’re marketing on social media as well as evaluating their content for first impressions, apparent values, key phrases and more. In addition to examining their marketing methods and materials, we’ll also detail their brand - the style of fonts, colour palette and imagery.
What you’ll receive
A full visual report on our findings for each businesses including annotations, key metrics and our takeaways from each brand. At the end of the document we’ll also present any insights that we would recommend carrying forward including trends, gaps, content style, tone of voice, imagery and branding ideas.
Recommended services
In addition to our market research and competitive analysis we’d recommend performing a series of persona and user journey workshops to help build a fuller picture and to allow you to make informed choices with your marketing strategy thereafter.
I find them to be very helpful and communication is great. They also work quickly
A creative resource we have on tap that never lets us down and always delivers excellent results
We can’t recommend Root Studio enough!
Working with Root Studio has been nothing but a pleasure
Super responsive and never fail to meet, and exceed our needs and expectations
Can’t fault them for their professionalism, creativity and delivery
Fantastic company! Highly recommended!
Always produce high quality creative design work
Insights
Most businesses focus all their energy on getting customers in - but what happens after the sale? Discover why nurturing existing clients is often more profitable than finding new ones, and how an 'hourglass funnel' could be the smarter strategy
Stories aren't just for around the campfire - they have a place in business too. After all, it’s not just about what you do - but how and why...
How many layers is there to your brand? A logo might catch the eye but, without a solid brand strategy, is it just a pretty picture? Build a brand that connects, inspires and stands the test of time.
Examples of our work
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Frequently asked questions
How much does a competitive analysis cost?
Market research can vary from client to client however as a rough guide, competitive analysis reports start at £1,500+VAT.
How long does market research take?
Our research and evaluation process can take anywhere between 2-5 weeks.
I am outside of the UK, how would this work?
No problem, we have many overseas clients and meet regularly via video call. All estimates and bills are provided in GBP and can be paid via bank transfer or credit card.
How do you bill for a market research report?
After a design contract has been agreed we will send over a deposit invoice for 50% of the project fee. The remaining balance will be billed upon completion with our standard 30 day payment terms.
Got a question?
Please feel free to get in touch, we’d love to hear about your business and are always happy to help.