How we work
Informed, insight-driven design and marketing strategies for your business
Our process of exploration, investigation, research and analysis will define your market position and open up new avenues for your marketing plan.
We’ll perform research into direct competitors as well as a handful of other businesses from further afield or neighbouring sectors.
We’ll research into their marketing behaviours, what events they’re attending, where they’re advertising and how they’re marketing on social media as well as evaluating their content for first impressions, apparent values, key phrases and more. In addition to examining their marketing methods and materials, we’ll also detail their brand - the style of fonts, colour palette and imagery.
A full visual report on our findings for each businesses including annotations, key metrics and our takeaways from each brand. At the end of the document we’ll also present any insights that we would recommend carrying forward including trends, gaps, content style, tone of voice, imagery and branding ideas.
In addition to our market research and competitive analysis we’d recommend performing a series of persona and user journey workshops to help build a fuller picture and to allow you to make informed choices with your marketing strategy thereafter.
Examples of our work
Frequently asked questions
Market research can vary from client to client however as a rough guide, competitive analysis reports start at £1,500+VAT.
Our research and evaluation process can take anywhere between 2-5 weeks.
No problem, we have many overseas clients and meet regularly via video call. All estimates and bills are provided in GBP and can be paid via bank transfer or credit card.
After a design contract has been agreed we will send over a deposit invoice for 50% of the project fee. The remaining balance will be billed upon completion with our standard 30 day payment terms.
Got a question?
Please feel free to get in touch, we’d love to hear about your business and are always happy to help.
I find them to be very helpful and communication is great. They also work quickly
A creative resource we have on tap that never lets us down and always delivers excellent results
We can’t recommend Root Studio enough!
Working with Root Studio has been nothing but a pleasure
Super responsive and never fail to meet, and exceed our needs and expectations
Can’t fault them for their professionalism, creativity and delivery
Fantastic company! Highly recommended!
Always produce high quality creative design work