Successful logo & website design for Zakon Training

Based at BG Futures in Lincoln, Zakon Training was started by a team of practitioners with a real passion for investigation and interview training. With genuine policing experience at their disposal, Zakon aim to share their unique and valuable skills and techniques with businesses in other sectors. 

Zakon approached us with a brief to create a brand that presented itself as credible from the outset with a smart and professional image. It was important that the business’ high quality service, traditional values and friendly persona also came across in the design.

“As a new company we wanted to create a brand that would be synonymous with our company ethos of providing quality crime, law and investigation skills training and would make us easily identifiable in a crowded marketplace.
We approached a number of design companies but were so impressed with Root Studio’s ability to share our vision that we chose them to undertake the critical task of providing a brand identity. From the start, communication was excellent and we were consulted at all stages with a range of options.” Simon Smith, Zakon 

With our logo design we’ve created a professional and identifiable image for the business. The icon is a combination of symbols that identify with their services. The shield shape represents the business’ close connection to policing whilst the cut-out highlights create their initlal 'Z'. As well as producing the logo we also designed the company’s new business stationery set including business card, letterheads and compliment slips. 

The pièce de résistance for the project however was the website. Their brand new responsive site is a completely bespoke design tailored to their needs. With a modern and user-friendly interface promoting their various courses, a resource library for sharing valuable documents, a blog and easy-to-use CMS (Content Management System) for maintaining the site - their new website truly sets their business apart from their competitors. Visit the site here: www.zakon.co.uk

“We commissioned Root Studio to provide all of our design work which they then developed and incorporated into a quality website that is continually being commented on by our customers for style, content and usability. We are enjoying a fantastic professional relationship that will last for many years to come.” Simon Smith, Zakon