Apr '24

Wayfinding signage design for Lincoln College's new Air & Space Institute

Tom Bradley in Signage

ASI college signage design by Root Studio

In recent months we've been working with the Lincoln College team behind the scenes at the development of their groundbreaking ASI campus in Newark to develop a cohesive and innovative collection of signage and wayfinding graphics for students, visitors and staff of the site.

The new Air & Space Institute facility will offer truly world class training for the air and space industry with programmes co-designed by leading industry figures such as the RAF, Department for Transport and East Midlands Airport.

Having already established branding, website and marketing designs for ASI, we were excited by the opportunity to apply the branding to their new state of the art college building.

ASI external sign design by Root Studio

First impressions

With ASI being such an innovative campus, we wanted students and visitors to feel like they're stepping into something really special when they enter the building.

With this in mind we've designed a number of captivating signs and installations with rotating illuminations that echo the colour palette and animated logo design we created for the brand originally.

Creative wayfinding design

We've implemented a number of unusual wayfinding solutions across the site that help to visualise the creative and forward-thinking ethos of the brand. This included large scale wall decal signage, graphics applied to the lift doors and eye-catching iconography applied to the doors of various key spaces on campus.

Creative internal wayfinding signage for college

Functional overhead wayfinding signage

In addition to the more creative and vibrant designs, we've also ensured easy navigation of the site with functional and accessible overhead hanging signs, room numbering and map designs.

College wayfinding hanging directional signage design

We've really enjoyed seeing this project come together and our friends at GRS Signs have done a great job with the manufacture and install of the physical signs.

"Having already developed the ASI brand and its website, we commissioned Root Studio to develop the signage for our new £15m HQ.

They hit the brief of helping us to create an exciting, aspirational and engaging physical environment for our staff and students with aplomb.

The Root Studio team are exceptionally creative, efficient and responsive – always putting the customer first. We couldn't recommend them more highly."

Lincoln College Group Director of Marketing and Communications, James Newall

You can see more examples of the signs and our other work for ASI in our portfolio here.

We wish the College every success with the launch of the new campus and look forward to seeing what the future brings for them.

Thanks for reading

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