A luxury, heritage brand for Leicester based bakery, Karen Blair Cakes

Karen Blair Cakes, Leicester

We worked with artisan producers, Karen Blair Cakes, to create a heritage style brand that showcases their use of worldly ingredients and fresh perspective on traditional recipes.

Specialising in rich, indulgent cakes - Karen Blair Cakes bakes for special occasions, celebrations and corporate events as well as producing a range of brownies and cakes available in local farm shops and cafes. The developed logo includes a range of options from an elegantly detailed motif design as well as some more simplified versions for use in different situations and at different scales, making a brand that is truly flexible. The designs have a hand-crafted nature and natural colour palette to compliment the fresh ingredients and small batch production of the bakery.

From the initial design brief to concept and delivery of my new logo design and packaging for my cakes, Root Studio translated my brief into something that will stand out on a shelf and complements my brand whilst maintaining the values of my business. It is a pleasure to work with a design agency that understands your ideas and can translate them into a thing of beauty.