Case Study

From slithering snakes to swinging apes, our work with Chester Zoo has been a roaring success!

Chester Zoo Giant Otter enclosure interpretation design by Root Studio

Chester Zoo is world renowned as a conservation, animal and leisure attraction and is the UK's most visited tourist attraction outside of London (and our favourite).

We've relished the opportunity to work with the team on a variety of projects over the past few years with projects both at home on British soil and far away as part of their ongoing efforts to preserve wildlife in its natural habitat. Together we've worked hard to bring the story of the zoo's inhabitants to life whilst making it easy for zoo explorers to navigate their way around the various exhibits on offer.

Chester Zoo Giant Otter enclosure interpretation design by Root Studio
Chester Zoo Giant Otter enclosure interpretation design by Root Studio Chester Zoo Giant Otter enclosure interpretation design by Root Studio
Chester Zoo childrens binocular flyer design by Root Studio Chester Zoo childrens binocular flyer design by Root Studio

Interpretation design

Working with Chester Zoo's colourful and informal branding, we've produced a wide range of interpretation panel designs that have since been released into the wild. With a combination of hand drawn animal illustrations, enclosure plans and infographics, these large scale printed panels are delightfully engaging.

Chester Zoo illustrated visitor map design by Root Studio Chester Zoo enclosure plan by Root Studio
Chester Zoo lion enclosure illustrated interpretation design by Root Studio Chester Zoo lion enclosure illustrated interpretation design by Root Studio
Chester Zoo illustrated wetland flamingo design by Root Studio Chester Zoo illustrated wetland flamingo design by Root Studio
Chester Zoo illustrated mural night and day design by Root Studio Chester Zoo warty pig noticeboard interpretation design by Root Studio
Chester Zoo illustrated night mural by Root Studio
Chester Zoo elephant enclosure illustrated interpretation design by Root Studio
Chester Zoo elephant enclosure illustrated interpretation design by Root Studio Chester Zoo elephant enclosure illustrated interpretation design by Root Studio

Species illustrations

As well as detailing an animal's environment we have been asked to produce detailed anatomy drawings for a range of species at the zoo describing not only their skeletal and internal organs but also their physical movements and behaviours.  

Chester Zoo illustrated lemur designs by Root Studio
Chester Zoo illustrated lemur designs by Root Studio Chester Zoo illustrated lemur designs by Root Studio
Chester Zoo illustrated orangutans by Root Studio
Chester Zoo illustrated giraffe anatomy design by Root Studio Chester Zoo illustrated snake anatomy design by Root Studio

Sing for Songbirds

We're proud to have worked with Chester Zoo on their Silent Forest Campaign, a project to discourage the trapping of wild and endangered Indonesian songbirds. Working with the team we've produced a colourful children's book aimed at highlighting the problem to locals at a younger age, this book was produced for schools in Indonesia. There is also an English version for sale in the Chester Zoo shop. 

Chester Zoo save our songbirds illustrated childrens book design by Root Studio Chester Zoo save our songbirds illustrated childrens book design by Root Studio

Scheme designs

Alongside signage and interpretation for their various enclosures and exhibits, we've also been working with the zoo on a range of visitor facilities such as their various retail and food outlets across the site.

Chester Zoo cafe restaurant hanging menu sign display design by Root Studio
Chester Zoo House of Sumatra cafe sign design by Root Studio Chester Zoo hanging patterned fabric design by Root Studio
Chester Zoo hanging patterned fabric design by Root Studio Chester Zoo hanging patterned fabric design by Root Studio

Working with Root Studio really takes the stress out of sourcing great graphic design; they understand our brand and never fail to deliver crowd-pleasing designs. We very much look forward to working with them on future projects over the next few years.

Chester Zoo pattern design by Root Studio
Chester Zoo frozen fruit stall branding design by Root Studio Chester Zoo frozen fruit stall branding design by Root Studio