Case Study

Branding and marketing for charity, Concrete Youth's multi-sensory activities

Concrete Youth charity ASMART branding design by Root Studio

We've been working with award-winning Hull-based charity, Concrete Youth for a number of years on a variety of event brands.

Each event or activity is focused around multi-sensory experiences for audiences with profound and multiple learning disabilities.

Concrete Youth charity ASMART branding design by Root Studio
Concrete Youth charity ASMART logo design by Root Studio

ASMART

ASMART is a ground-breaking new project exploring the benefits of autonomous sensory meridian response on audiences with profound and multiple learning disabilities. The project will see art-focused activities performed and hosted at Hull's Ferens Art Gallery.

Concrete Youth charity ASMART social media template design by Root Studio Concrete Youth charity ASMART poster design concept by Root Studio

Sensory Campaigns

We also worked with the charity on the branding and marketing of two campaigns that ran concurrently - Sea Sense (hosted at The Deep in Hull) and Sensory Schoolbook. The most challenging part of this brief was for both brands to have their separate identities but that they should also be able to work seamlessly together as one piece of artwork.

Concrete Youth charity dragon fairytale castle design by Root Studio Concrete Youth charity Sensory Storybook branding design by Root Studio
Concrete Youth charity Sea Sense branding design by Root Studio Concrete Youth charity Sea Sense branding design by Root Studio
Concrete Youth charity Sea Sense social media design by Root Studio Concrete Youth charity Sensory Storybook social media design by Root Studio