Case Study

A fresh rebrand for Dorothy's that's full of flavour and personality

  • Food & Drink
Dorothy's afro-caribbean deli logo design

We’ve worked with Dorothy’s for a number of years, supporting the Afro-Caribbean deli as the business has grown and evolved.

More recently, we helped rebrand Dorothy’s with a vibrant new identity that better reflects the warmth, flavour and personality behind the business.

The refreshed brand is colourful, uplifting and full of sunshine - designed to feel welcoming, energetic and unmistakably Dorothy’s.

From the visual style to the overall tone, the new direction gives the deli a stronger, more confident presence while staying true to the character customers already know and love.

Dorothy's afro-caribbean deli logo design
Dorothy's afro-caribbean deli logo design
Dorothy's afro-caribbean deli takeaway packaging design
Dorothy's afro-caribbean illustrated t-shirt design
Dorothy's afro-caribbean deli illustrated t-shirt design
Dorothy's afro-caribbean deli branding colour palette
Dorothy's afro-caribbean deli window graphics
Dorothy's afro-caribbean deli window graphics
Dorothy's afro-caribbean deli van graphics