Case Study

A fresh rebrand for Dorothy's that's full of flavour and personality

  • Food & Drink
Dorothy's afro-caribbean deli logo design

We’ve worked with Dorothy’s for a number of years, supporting the Afro-Caribbean deli as the business has grown and evolved.

More recently, we helped rebrand Dorothy’s with a vibrant new identity that better reflects the warmth, flavour and personality behind the business.

The refreshed brand is colourful, uplifting and full of sunshine - designed to feel welcoming, energetic and unmistakably Dorothy’s.

From the visual style to the overall tone, the new direction gives the deli a stronger, more confident presence while staying true to the character customers already know and love.

Dorothy's afro-caribbean deli logo design
Dorothy's afro-caribbean deli logo design
Dorothy's afro-caribbean deli takeaway packaging design
Dorothy's afro-caribbean illustrated t-shirt design
Dorothy's afro-caribbean deli illustrated t-shirt design
Dorothy's afro-caribbean deli branding colour palette
Dorothy's afro-caribbean deli window graphics
Dorothy's afro-caribbean deli window graphics
Dorothy's afro-caribbean deli van graphics

We've worked with Root Studio for over five years and they have consistently delivered creative, high-quality work that perfectly captures the Dorothy's brand. Their ability to understand our vision and bring it to life has been invaluable and we regularly receive compliments on our branding as a result.