How we work
Avoid diluting your brand experience with the development of cohesive brand tools such as guidelines and templates
We can design editable brand templates and guidelines that will allow you create materials in-house at the click of a button.
Brand guidelines & assets
Consistency is key to the success of your brand. Working closely with your marketing and communications team we can produce a detailed set of brand guidelines supported by a comprehensive logo pack containing all variations, brand assets and file formats optimised for both print and screen use - we can even develop a secure brand microsite to allow people to download the assets they require from a central database.
Branded templates
We can produce branded templates for most typical softwares including Microsoft Office but also templates for email newsletters, social media, Canva, Adobe CC and more - if you have specific requirements please get in touch.
Brand guardianship
We love to establish close, long-term working relationships with our clients and this is truly the best way to maintain a consistent brand for years to come. Working on either an ad-hoc or retainer basis we can work with you side by side as your brand guardians ensuring that external (and internal) communications are always on point.
I find them to be very helpful and communication is great. They also work quickly
A creative resource we have on tap that never lets us down and always delivers excellent results
We can’t recommend Root Studio enough!
Working with Root Studio has been nothing but a pleasure
Super responsive and never fail to meet, and exceed our needs and expectations
Can’t fault them for their professionalism, creativity and delivery
Fantastic company! Highly recommended!
Always produce high quality creative design work
Examples of our work
Show all
Keep consistent with brand guidelines
Insights
In the world of conservation, effective marketing is crucial to achieving goals like raising awareness, driving fundraising and encouraging behavioural change.
What makes one street food stall stand out amongst the rest? Does it just come down to the flavours or is there something more going on?…
'Blanding' is a term used to describe the recent trend of creating remarkably similar, indistinguishably ‘modern’ brands typified by a simple sans serif logotype and simplified iconography. In essence, the mantra is ‘less is more’ with the goal of blending in… but is this at the cost of something deeper and more profound?
Frequently asked questions
How much do brand guidelines cost?
Our fees for producing brand guidelines documents vary from client to client depending on the scale of the operation and complexities of the brand. Please contact us to discuss your requirements and we’d be happy to share a ballpark figure.
What file formats are contained within a logo pack?
As standard, each logo pack will contain infinitely scalable vector graphics (.eps & .pdf files) as well as optimised raster images (.jpeg & transparent .png). We’ll share files set to CMYK and RGB for print/screen use and will also export a set of social media avatar images for you to use.
What format does a brand guidelines document come as?
A set of brand guidelines and its associated assets can take many forms - from a printed document to a PDF or even a microsite with downloadable assets.
I am outside of the UK, how would this work?
No problem, we have many overseas clients and meet regularly via video call. All estimates and bills are provided in GBP and can be paid via bank transfer or credit card.
Got a question?
Please feel free to get in touch, we’d love to hear about your business and are always happy to help.