Case Study

Campaign creative for one of the country's largest charities, the RSPB

RSPB charity campaign design by Root Studio

Biosecurity for LIFE is an award winning RSPB initiative preventing the accidental introduction of invasive predators to protected islands off the coast of the UK.

The RSPB have established a new organisation to introduce measures to prevent visitors and businesses from unknowingly transporting rats, mice, stoats, hedgehogs, minks and feral cats to their island destinations. We were instructed to create the brand, creative awareness campaign and website for this fledgling project.

RSPB charity seabird protection marketing poster design by Root Studio RSPB charity save our seabirds campaign marketing graphic design by Root Studio
RSPB charity seabird protection social media template design by Root Studio
RSPB charity seabird protection marketing feather shaped bookmark design by Root Studio Rodent detector flyer design by Root Studio

Exhibition displays

To help spread the word we produced some fantastic exhibition and promotional tools for the organisation. We created a unique set of exhibition displays whose modular composition allow for fantastic flexibility and their lightweight design allow the team to visit remote island destinations on small boats and light aircraft. We also produced free samples of 'rodent detector cards' which allowing for a cruelty-free discovery of the presence of invasive predators aboard outgoing boats.

RSPB charity seabird protection marketing exhibition display design by Root Studio RSPB charity seabird protection marketing exhibition display design by Root Studio

Logo design

We developed a powerful brand, whose eye-catching design stops its audience in their tracks to take notice. The logo is clean and contemporary with a bold colour palette and abstract design, it's also provided the team with a great deal of flexibility in its application.

Boat illustration by Root Studio
Boat yacht sailing infographic design by Root Studio Rat Canoe Kayak sticker design for RSPB by Root Studio

Engagement

We've also worked to deliver supporting campaigns aimed at educating locals, school children and island visitors. This has included interpretation design, animated and illustrated maps, interactive trails and a fantastic adventure backpack for little explorers!

Charity Comic book style infographic design by Root Studio Charity Comic book style infographic design by Root Studio
Kids explorer activity pack design for RSPB charity by Root Studio Kids explorer activity pack design for RSPB charity by Root Studio
Kids explorer activity pack design for RSPB charity by Root Studio
RSPB Charity conference brochure design by Root Studio
RSPB Charity conference brochure design by Root Studio