How we work
A successful brand is more than just a logo, it’s an experience; how your business looks, sounds and feels
Founded upon concrete research and marketing insights we’ll help you to unravel your brand’s unique DNA before establishing a framework to bring your brand to life across all mediums.
The discovery phase
It all starts with a conversation. Working closely with you, we’ll discover not only ‘what’ you do and ‘how’ you did it but ‘why’. We’ll perform competitor research and create customer profiles and user journey maps in order to recommend the most appropriate route for developing how your brand looks, feels and communicates with its audience. We’ll examine all current collateral and outlets for your brand in order to understand the range of applications required within your new brand guidelines.
The creative process
With a strategy in place we’ll explore a range of creative solutions for sharing your brand story and answering the questions your audience might have across various platforms from print to digital media. Initially we’ll present several concepts, each exploring a number of deliverables to give you a good overview of the flexibility of each campaign solution. We’ll then develop and refine your preferred design direction and produce a solid long-term marketing strategy.
Brand guidelines & assets
Consistency is vital to your brand’s success. Working closely with your marketing team we’ll produce a comprehensive set of brand guidelines. This will be supported by a logo pack containing all variations, brand assets and file formats optimised for both print and screen use - we can even develop a secure brand microsite to allow people to download the assets they require from a central database.
Branded templates
We can produce templates for most typical softwares including Microsoft Office but also templates for email newsletters, social media, Adobe CC and more - if you have specific requirements please get in touch.
Brand guardianship
We love to establish close, long-term working relationships with our clients and this is truly the best way to maintain a consistent brand for years to come. Working on either an ad-hoc or retainer basis we can work with you side by side as your brand guardians ensuring that external (and internal) communications are always on point.
Examples of our work
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Frequently asked questions
How much do brand guidelines cost?
Our fees for producing brand guidelines documents vary from client to client depending on the scale of the operation and complexities of the brand. As a rough guide our brand guidelines fees start at £950+VAT.
What file formats are contained within a logo pack?
As standard, each logo pack will contain infinitely scalable vector graphics (.eps & .pdf files) as well as optimised raster images (.jpeg & transparent .png). We’ll share files set to CMYK and RGB for print/screen use and will also export a set of social media avatar images for you to use.
What format does a brand guidelines document come as?
A set of brand guidelines and its associated assets can take many forms - from a printed document to a PDF or even a microsite with downloadable assets.
I am outside of the UK, how would this work?
No problem, we have many overseas clients and meet regularly via video call. All estimates and bills are provided in GBP and can be paid via bank transfer or credit card.
Got a question?
Please feel free to get in touch, we’d love to hear about your business and are always happy to help.
I find them to be very helpful and communication is great. They also work quickly
A creative resource we have on tap that never lets us down and always delivers excellent results
We can’t recommend Root Studio enough!
Working with Root Studio has been nothing but a pleasure
Super responsive and never fail to meet, and exceed our needs and expectations
Can’t fault them for their professionalism, creativity and delivery
Fantastic company! Highly recommended!
Always produce high quality creative design work