How we work
We work hard to ensure that every brand that we work with reaches its full potential
We’re incredibly proud of our logo design process which undergoes rigorous iteration and refinement amongst the team before seeing the light of day. We work extremely hard to achieve the very best for your business.
The discovery phase
It all starts with a conversation. Working closely with you, we’ll discover not only ‘what’ you do and ‘how’ you did it but ‘why’. We’ll also discuss your target audience in great detail to ensure that we’re creating a brand that will appeal to the right people.
The creative process
During the design phase we’ll explore a number of creative directions, all undergoing a thorough process of iteration and refinement before being presented to you alongside a range of example applications of the brand in order for you to examine the proposed design ‘in action’. We’ll then develop your preferred design until you’re happy with the finished logo design.
Brand guidelines & assets
With the launch of any brand, consistency is key to its success. With your design developed and approved, we can produce a comprehensive set of brand guidelines that will outline how the updated branding should be used from this point forward. This will be supported by a logo pack containing all variations, brand assets and file formats optimised for both print and screen use.
Brand guardianship
We love to establish close, long-term working relationships with our clients and this is truly the best way to maintain a consistent brand for years to come. Working on either an ad-hoc or retainer basis we can work with you side by side as your brand guardians ensuring that external (and internal) communications are always on point.
Examples of our work
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Frequently asked questions
How much does a logo design cost?
Our logo design fees can vary from client to client depending on your specification. As a rough guide our branding fees start at £2,400+VAT.
How many logo design concepts will I receive?
Typically we would share between 3-5 logo concepts for review.
How many revisions are included?
Up to three rounds of revisions as standard within our design contracts. Additional changes after this point are evaluated and estimated based on their complexity (we will never charge you extra without permission).
What file formats are contained within a logo pack?
As standard, each logo pack will contain infinitely scalable vector graphics (.eps & .pdf files) as well as optimised raster images (.jpeg & transparent .png). We’ll share files set to CMYK and RGB for print/screen use and will also export a set of social media avatar images for you to use.
What format does a brand guidelines document come as?
A set of brand guidelines and its associated assets can take many forms - from a printed document to a PDF or even a microsite with downloadable assets.
I am outside of the UK, how would this work?
No problem, we have many overseas clients and meet regularly via video call. All estimates and bills are provided in GBP and can be paid via bank transfer or credit card.
How do you bill for a logo design?
After a design contract has been agreed we will send over a deposit invoice for between 25-50% of the project fee (subject to requirements). The remaining balance will be billed on completion. All invoices are subject to our standard 30 day payment terms.
Got a question?
Please feel free to get in touch, we’d love to hear about your business and are always happy to help.
I find them to be very helpful and communication is great. They also work quickly
A creative resource we have on tap that never lets us down and always delivers excellent results
We can’t recommend Root Studio enough!
Working with Root Studio has been nothing but a pleasure
Super responsive and never fail to meet, and exceed our needs and expectations
Can’t fault them for their professionalism, creativity and delivery
Fantastic company! Highly recommended!
Always produce high quality creative design work