How we work
We work hard to ensure that every brand that we work with reaches its full potential
We’re incredibly proud of our logo design process which undergoes rigorous iteration and refinement amongst the team before seeing the light of day. We work extremely hard to achieve the very best for your business.
The discovery phase
It all starts with a conversation. Working closely with you, we’ll discover not only ‘what’ you do and ‘how’ you did it but ‘why’.
We’ll also discuss your target audience in great detail to ensure that we’re creating a brand that will appeal to the right people. By fully understanding your audience, we'll be better equipped to create an authentic brand experience and develop brand strategies that resonate with your tribe, build trust, and drive long-term success.
The creative process
During the design phase we’ll explore a number of creative directions, all undergoing a thorough process of iteration and refinement before being presented to you.
We'll typically share 3-5 designs (depending on your budget) alongside a range of example applications of the brand 'in use' to allow you to examine the proposed design in action.
Following this, we'll develop your preferred design until you’re happy with the finished logo design.
At the end of the process, we'll produce a comprehensive logo pack containing all variations, brand assets and file formats optimised for both print and screen use. We'll also include a logo info sheet detailing the colour(s) and font(s) used within your design for quick and easy reference.
Brand guidelines & assets
With the launch of any brand, consistency is key to its success. With your design developed and approved, we can produce a comprehensive set of brand guidelines that will outline how the updated branding should be used from this point forward.
Your brand guidelines document will provide a more detailed overview of your new branding including rules and recommendations for use, exclusion zones, positioning, text styles, structure etc.
Branded templates
With your branding completed, we can work with you to produce a range of templates for your in-house team to create professional communications and marketing materials on a daily basis.
This includes templates for social media, presentations, leaflets, adverts etc. all created in your preferred platform of Canva, Microsoft Office or Adobe's Creative Suite.
Brand guardianship
We love to establish close, long-term working relationships with our clients and this is truly the best way to maintain a consistent brand for years to come. Working on either an ad-hoc or retainer basis we can work with you side by side as your brand guardians ensuring that external (and internal) communications are always on point.
Examples of our work
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I find them to be very helpful and communication is great. They also work quickly
A creative resource we have on tap that never lets us down and always delivers excellent results
We can’t recommend Root Studio enough!
Working with Root Studio has been nothing but a pleasure
Super responsive and never fail to meet, and exceed our needs and expectations
Can’t fault them for their professionalism, creativity and delivery
Fantastic company! Highly recommended!
Always produce high quality creative design work
Insights
How many layers is there to your brand? A logo might catch the eye but, without a solid brand strategy, is it just a pretty picture? Build a brand that connects, inspires and stands the test of time.
Brand guidelines are key to consistency, but getting team buy-in can be tricky. Learn how to implement effective guidelines, provide accessible assets, and empower your team to stay on-brand effortlessly.
This guide explores when to rebrand, how far to go and smart strategies to help your business stay fresh, relevant and connected to its audience.
Frequently asked questions
How much does a logo design cost?
Our logo design fees can vary from client to client depending on your specification. As a rough guide our branding fees start at £2,400+VAT.
How many logo design concepts will I receive?
Typically we would share between 3-5 logo concepts for review.
How many revisions are included?
Up to three rounds of revisions as standard within our design contracts. Additional changes after this point are evaluated and estimated based on their complexity (we will never charge you extra without permission).
What file formats are contained within a logo pack?
As standard, each logo pack will contain infinitely scalable vector graphics (.eps & .pdf files) as well as optimised raster images (.jpeg & transparent .png). We’ll share files set to CMYK and RGB for print/screen use and will also export a set of social media avatar images for you to use.
What format does a brand guidelines document come as?
A set of brand guidelines and its associated assets can take many forms - from a printed document to a PDF or even a microsite with downloadable assets.
I am outside of the UK, how would this work?
No problem, we have many overseas clients and meet regularly via video call. All estimates and bills are provided in GBP and can be paid via bank transfer or credit card.
How do you bill for a logo design?
After a design contract has been agreed we will send over a deposit invoice for between 25-50% of the project fee (subject to requirements). The remaining balance will be billed on completion. All invoices are subject to our standard 30 day payment terms.
Got a question?
Please feel free to get in touch, we’d love to hear about your business and are always happy to help.