How we work
Connecting brands with people through research, strategy and compelling design
The secret behind a great marketing strategy is to do your homework. No two businesses are the same so it’s vital that we immerse ourselves in your world to fully understand how we can help you grow.
Research & discovery
Understanding your business and its audience is vital in order to establish a long term marketing strategy that connects with people whilst producing results. During our conversations we’ll dig deep to discover how your business interacts with its customers, your goals for the future and gain a detailed insight into your target audience. From this information we can produce a user journey map that shines a light on where you should be marketing, when and how.
The creative process
With a strategy in place we’ll explore a range of creative solutions for sharing your brand story and answering the questions your audience might have across various platforms from print to digital media. Initially we’ll present several concepts, each exploring a number of deliverables to give you a good overview of the flexibility of each campaign solution. We’ll then develop and refine your preferred design direction and produce a solid long-term marketing strategy.
Digital & printed marketing
We will work with you to produce cohesive campaigns across multiple channels including printed advertising and collateral as well as social, digital advertising and your website (amongst others). We can either produce all artwork for you for a set fee or on a retainer basis or create branded templates for your in-house marketing team.
Who we work for
Our talented team of designers and developers have over 15 years of experience delivering creative marketing campaigns across multiple sectors and disciplines. We regularly work with small businesses and non profits looking for ad-hoc support with single campaigns or with larger businesses looking for long term brand ambassadors on a retainer basis.
Environment
There’s nothing neutral about our feelings towards carbon. That’s why we’re dedicated to being carbon ‘positive’ forever. That means that any printed items produced by the studio will be offset at the end of the year at no extra cost to our customers. Find out more about our environmental policy here.
Frequently asked questions
How much does a marketing campaign cost?
The fees involved with producing a marketing campaign can vary from project to project depending on its scale and the number of deliverables required. Please contact us to run through your requirements and we’d be happy to send over a ballpark.
How long does it take to prepare a marketing campaign?
As a rough guide, the research process can take roughly 2-4 weeks with a further 2-4 weeks to prepare a detailed marketing strategy.
What happens if I don’t like the marketing concepts?
It’s important to consider what your target audience would respond well to rather than personal preference but if you don’t think any of the concepts fit the bill then we will discuss why this might be before revisiting the design phase and presenting further concepts for your consideration.
I am outside of the UK, how would this work?
No problem, we have many overseas clients and meet regularly via video call. All estimates and bills are provided in GBP and can be paid via bank transfer or credit card.
How do you bill for a marketing campaign?
For individual campaigns, we’ll first agree a design contract and send over a deposit invoice for between 25-50% of the project fee (subject to requirements). The remaining balance will be billed upon completion with our standard 30 day payment terms. For long-term marketing strategies we typically work on a monthly retainer basis.
Can you produce brand templates?
Yes, we can produce templates for most typical softwares including Microsoft Office but also templates for email newsletters, social media, Adobe CC and more - if you have specific requirements please get in touch.
Got a question?
Please feel free to get in touch, we’d love to hear about your business and are always happy to help.
I find them to be very helpful and communication is great. They also work quickly
A creative resource we have on tap that never lets us down and always delivers excellent results
We can’t recommend Root Studio enough!
Working with Root Studio has been nothing but a pleasure
Super responsive and never fail to meet, and exceed our needs and expectations
Can’t fault them for their professionalism, creativity and delivery
Fantastic company! Highly recommended!
Always produce high quality creative design work