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Most websites don’t have a traffic problem - they have a conversion problem. Conversion Rate Optimisation (CRO) is simply about spotting issues and opportunities and gently guiding more of your visitors to take action.
With more and more pressure put on marketers and department heads to provide instant results - these promises are tempting. But is speed always beneficial in marketing?
Many small businesses and marketers are measuring what’s right in front of them, not what’s meaningful. So what if we stopped chasing numbers for numbers' sake and started tracking what actually matters?
Top task analysis is like Marie Kondo for your website. You find the few tasks that spark real value - and tidy up the rest.
With a journey-first approach, it’s about context. Designing for the moment, not just the medium. Let's stop obsessing over screen sizes and start designing for situations and circumstances instead.
How often do you really look at your own website? Not just to upload a new blog post or check that your contact form is still working, but to really look at the content? Here’s a wild idea: maybe it’s time to stop adding - and start subtracting.