Insights and recent news from the studio team

Recent happenings, industry news and marketing advice

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A chicken and an egg
Which should come first: website design or content?

Much like the age-old chicken and egg debate, the question of whether website design or content should come first is one that sparks plenty of discussions. The answer isn’t as black and white as you might think.

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Portrait of Tom Bradley from Root Studio
Root Studio: A Journey of Creative Excellence and Sustainability

We were recently interviewed by Website Planet - find out more inside...

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A maze
Why it’s time to ditch Google Analytics and embrace a better way

Frustrated with GA4? You’re not alone. It's clunky interface are leaving marketers stuck and frustrated. It’s time to switch to clearer insights, no cookies and no stress.

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A man popping bubble wrap
Why choosing a non-specialist could be your best creative move

When you're searching for a design partner, the idea of working with a niche or specialist agency might seem like the safer bet. But what if this “safe” option is actually holding you back?

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Maximise your WordPress site by working with a studio

Many businesses find themselves managing established WordPress sites that, while functional, might not be performing at their best. Whether you're dealing with inherited legacy code or a site that's grown organically over the years a development team can help.

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Two shaking hands generated with AI (with obviously too many fingers)
DIY vs outsourcing: when should you bring in creative experts?

With tools like Canva and AI at your fingertips, everyone's a designer - but designing without expert help has its pitfalls. Find out when to DIY and when to outsource.