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'Blanding' is a term used to describe the recent trend of creating remarkably similar, indistinguishably ‘modern’ brands typified by a simple sans serif logotype and simplified iconography. In essence, the mantra is ‘less is more’ with the goal of blending in… but is this at the cost of something deeper and more profound?
Have you ever wondered about the stories hidden within your family history? At Root Studio, we believe that every family has a unique tale waiting to be told and there's no better way to capture it than through a bespoke family crest design.
In the evolving landscape of business, the concept of a tribe or brand community has emerged as a cornerstone of success. But how do you go about creating such a community and why is it such a game changer?
Illustrated maps can capture the essence and personality of a place, embodying its character and charm in a visually captivating way. In this article, we'll delve into the many considerations that you and your designer should make whilst crafting your illustrated visitor map.
In recent months we've been working with the Lincoln College team behind the scenes at the development of their groundbreaking ASI campus in Newark to develop a cohesive and innovative collection of signage and wayfinding graphics for students, visitors and staff of the site.
In the fast-paced landscape of business with multiple team members creating content and sharing documents on a daily basis, it’s easy for a brand to become out of control and as such, creating a framework for consistency is vital to achieving successful brand recognition.