Insights and recent news from the studio team

Recent happenings, industry news and marketing advice

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Rubik's cube
Smart ways to use AI to help with branding your business

Despite the limitations with design, there are areas where AI can bring real value to the branding process. In this article, we bring you some practical tips for using AI to develop your brand.

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law firm website design by root studio, Lincoln
What makes a great solicitor website? A complete guide for modern law firms

This in-depth guide explores what makes a high-performing solicitor website, from branding and SEO to content, tools, and recruitment strategy. Based on over a decade of experience working with large regional law firms, it’s designed to help you plan, prioritise and build a site that works harder for your practice.

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Bauhaus inspired website landing page illustration
The A.R.T. of designing a great website landing page

Struggling to get results from your landing page? It might be missing one of three essentials: Action, Relevance and Trust.

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Seedling growing from soil
Launching a website isn't the end of the project - it's just the beginning

Think of your new website as a prototype - version 1.0. Something to constantly build on, test and improve.

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Woman using a laptop biting her nails
The psychology of trust: how to build a trust profile on your website

When someone lands on your website for the first time, they’re unconsciously asking themselves a silent question: Can I trust you? So how can you show that you’re a safe bet?

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Fine dining dish
Less is more: Understanding white space in design

Design isn’t just about what you add – it’s about what you leave out. Here’s why white space in design is so important.