New logo and website for Lincolnshire dog walking business

Project News
Logo design of a dog jumping into a puddle

We've recently launched the new branding and website for local dog walking business, Paws & Puddles.

Having recently retired from the police service and moved away from the city, owner Andy wanted to pursue his passion of working with dogs. The concept was to set up a business offering a range of services including walks across the Lincolnshire Wolds and the surrounding area, home visits for holiday makers and small animal care. First off, he needed to create a brand for his new venture and a way to market his services to his audience online. 

Working closely with the client we developed a brief and presented a range of concepts exploring different angles in which we could take the brand. Below are a few examples of alternative logo designs we produced at the concept stage - some more colourful than others, but all with a quirky, light-hearted nature.

Together we developed the client's preferred design into the finished concept that you see below, complete with their very own hand-finished doggy character. 

Paws and puddles dog walking logo by root studio lincoln 3

Moving on, we turned our attention to their online presence. The website would become the main point of contact for new business enquiries and as such was an important asset for the business. It would also inform prospective customers of the services and prices available to them.

The site we designed is clean and easy to use with a strong sense of the brand we established running through every detail. Complete with a service landing page, gallery and simple enquiry form - the site ticks all the boxes for the business and will help customers find the information they need quickly and easily. Subtle, animated transitions give the website a modern feel overall. Visit the Paws and Puddles website here.