Sector understanding
Turning your purpose, impact and services into a clear online experience
Charity websites often grow over time, with new pages, campaigns and resources added by different teams. We help you step back, understand what users need and create a clearer website that supports your purpose, services and fundraising goals.
Auditing years of content
Many charity websites have grown into a maze of old pages, repeated information and outdated resources. We audit what is there, review how people use it and decide what should be kept, improved, combined or removed.
Making navigation simpler
Students, parents, staff, employers and community users may all arrive looking for different things. We use website data, workshops and top task analysis to build a clear sitemap and menu system around the information people need most.
Supporting different audiences
Your website may need to support service users, donors, volunteers, funders, partners and staff. We map their different needs and create clear journeys that help each group find useful information and take the right next step.
Making donations easier
A long or confusing donation process can cause people to give up. We simplify the journey, reduce needless steps and integrate trusted payment tools such as Apple Pay, regular giving and Gift Aid where relevant.
Explaining your impact
People want to understand why your work matters and how their support will be used. We help you present your purpose, results, stories and funding needs clearly, building trust without overwhelming visitors with information.
Making your website accessible
Charity websites must work for people with a wide range of needs, abilities and devices. We consider accessibility from the start, using clear content, readable layouts, simple navigation and recognised web standards to create a more inclusive experience.
I find them to be very helpful and communication is great. They also work quickly
A creative resource we have on tap that never lets us down and always delivers excellent results
We can’t recommend Root Studio enough!
Working with Root Studio has been nothing but a pleasure
Super responsive and never fail to meet, and exceed our needs and expectations
Can’t fault them for their professionalism, creativity and delivery
Fantastic company! Highly recommended!
Always produce high quality creative design work
Our web design process
A clear website process built around your purpose and your audiences
We do not simply apply a new design to an old website. We first look at your audiences, goals, content and data to understand what needs to change. This gives every part of the new site a clear reason for being.
Research & website strategy
We begin with workshops, website data and a full review of your current site. This helps us agree the main goals, uncover user needs and spot problems with content, navigation, accessibility and performance.
Content & user journeys
We organise the website around the tasks that matter most, from finding support to donating, volunteering or learning about your work. Clear journeys and fewer choices help people move through the site without confusion.
Website design
Our designers create a custom website that brings your charity’s personality and purpose to life. We use clear page layouts, strong content order and simple calls to action to help users understand what matters and what to do next.
Development & content management
Our in-house developers build a fast, secure and accessible website that works across mobile, tablet and desktop. A flexible content management system gives your team control over services, campaigns, appeals, events, stories and resources.
SEO & ongoing support
Keyword research helps shape the site structure and content, making it easier for people to find your services and campaigns. After launch, we provide CMS training and ongoing support covering security, performance, content, accessibility and steady improvements.
Examples of our work
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Insights
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In this article, we lean into turning expertise into a brand people understand, trust and choose
Frequently asked questions
Can you help with our website content?
Yes. We can support with content planning, page structure, editing and copywriting. We also help teams decide what information is useful, what is repeated and what may no longer be needed.
Can you improve our existing website rather than replace it?
Possibly. We can review your current website to identify issues with structure, content, design, SEO and usability. In some cases, focused improvements may be enough. In others, a new website will offer better long-term value.
Can you integrate third-party tools?
Yes. We can connect websites with donation platforms, CRMs, event systems, email marketing tools and other services. The best approach will depend on the systems you already use.
Got a question?
Please feel free to get in touch, we’d love to hear about your business and are always happy to help.