Case Study

Branding, digital marketing & creative signage for a unique heritage project

Vintage newspaper design by Root Studio

The Beonna is a community hub and events centre developed in an effort to save the Grade I listed church building in Benington village near Boston.

Collaborating with the Benington Community Heritage Group we worked together to create something special. Starting with the branding, we developed a mark that is both creative and unique. As well as creating a new identity for the project we were also tasked with raising awareness of the history of the building and indeed the history of the local population.

Engraved oak sign design by Root Studio Oak heritage interpretation sign design by Root Studio

Interpretation design

Outside the building we have created a range of stunning interpretation displays that explain the evolution of the architecture of the building, describe it's importance within the landscape and encouraging visitors to learn more about intriguing local tales from the surrounding area. Key features of the signage include architectural, aged oak pillars, beautifully routed lettering, cut steel graphics, frosted window graphics and tamper-proof graphic panels.

Interpretation design by Root Studio Heritage Interpretation design by Root Studio
Vintage newspaper design by Root Studio
Q&A cushion design for heritage site Beonna photo

Visitor engagement

Once a visitor enters the building they are encouraged to discover the treasures within through an interactive activity sheet for the children and a newspaper designed specifically for adult visitors. The content of the newspaper was created by Root Studio's research team and the adverts and illustrations within were hand crafted to tie in with the building's Victorian influences and bring the the village's businesses from yesteryear back to life. 

Beonna heritage site social media template design by Root Studio
Heritage site logo and brand guidelines design by Root Studio
Saxon history kids activity pack design by Root Studio History attraction children's activity pack design by Root Studio

It was a pleasure to work with a team who really understood The Beonna Project and who were so enthusiastic. For all aspects Root produced designs and ideas which were both innovative and wholly in keeping with our aspirations. An added bonus was the promptness of their responses when we asked for help.

Weddings at the Beonna Weddings vintage logo design by Root Studio