How we work
Find out more about how we can help your country event
A great countryside event should be a staple part of everyone’s calendar and we’re here to make that a reality. Over the years we’ve worked with some of the country’s biggest and more extravagant events (as well as smaller country fairs) to help them stand out from the crowd and attract the right audiences.
Research & discovery
Understanding your event and its target audience is vital for establishing your tribe and producing an engaging web experience. During our early conversations and workshops we’ll discover what makes your event unique, gather insights from various sources and gain a detailed overview of your show and its following.
User Journey Maps
The best way to add extra value to your branding, marketing and website is through user journey mapping. Our user research will start with any available data from your CRM, existing website and/or your social media accounts in order to assess user behaviours and interactions.
Working with you, we’ll then perform a series of workshops with your customers, front-line staff and marketing team that will result in the production of a User Empathy Map (or ‘persona’) as well as a detailed User Journey Map that defines where you should be marketing, when and how.
Strategy
Armed with our research, we can work with you to establish a clear and cohesive marketing strategy for your event. This might include how to approach your various marketing channels, planning for a new website, producing show guides and illustrated maps etc. - everything you need to deliver an outstanding show!
The creative process
Our experienced design team can work with you to develop everything from your branding, marketing materials/templates, website design, illustrated maps, signage, tickets to sponsorship packs and steward information packs etc.
Developing your website
Our team of developers start all builds with the creation of a thorough digital style guide. All our code adheres to the latest web standards and is written by our in-house development team. You’ll be able to review your website build within a secure staging area available for you to see at any stage during the development process.
Ongoing website support
Once the CMS (Content Management System) has been installed, we’ll provide you with a one-to-one tutorial for editing the site. Typically you’ll be able to edit almost every aspect of the site’s content with ease and flexibility.
We’ll offer you various monthly support packages ranging from regular software update and security patches to content audits, reports and other custom packages to suit your needs.
Environment
There’s nothing neutral about our feelings towards carbon. That’s why we’re dedicated to being carbon ‘positive’ forever. That means that any printed items produced by the studio will be offset at the end of the year at no extra cost to our customers. Find out more about our environmental policy here.
I find them to be very helpful and communication is great. They also work quickly
A creative resource we have on tap that never lets us down and always delivers excellent results
We can’t recommend Root Studio enough!
Working with Root Studio has been nothing but a pleasure
Super responsive and never fail to meet, and exceed our needs and expectations
Can’t fault them for their professionalism, creativity and delivery
Fantastic company! Highly recommended!
Always produce high quality creative design work
Examples of our work
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Insights
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Stories aren't just for around the campfire - they have a place in business too. After all, it’s not just about what you do - but how and why...
Frequently asked questions
How much does a logo design cost?
Our logo design fees can vary from client to client depending on your specification. As a rough guide our branding fees start at £2,400+VAT
How many revisions are included?
Up to three rounds of revisions as standard within our design contracts. Additional changes after this point are evaluated and estimated based on their complexity (we will never charge you extra without permission)
What does a Customer Empathy Map include?
A Customer Empathy Map (or ‘persona’) is a detailed overview of your typical customer. It will include a breakdown of their typical attributes (age, gender, location, background, character traits etc.), as well as an overview of their core goals and tasks. The map will also consider your customer’s mindset, what issues they might come across and what information might influence their decisions
What does a Customer Journey Map include?
Informed by your Customer Empathy Map (or ‘persona’), your Journey Map would break your customer’s typical journey with your business into various stages. For each stage we’ll examine what tasks and questions they might have, we’ll consider how they might interact with your business, what mindset they’ll be in and what might influence their decisions. At the end of the process you’ll have a detailed overview of how and where you should be making contact with customers and what matters to them at that particular stage
How much does a website design cost?
Our website design fees vary depending the complexity and functionality required (rather than the number of pages for example). As a rough guide, fees for a single landing page start from £2,200+VAT, with brochure sites and e-commerce solutions starting at £8,000+VAT
Will you write the content for my website too?
We can produce text, image and video content for your website for an additional fee
What CMS (Content Management System) do you use?
For new websites we build using Statamic or Shopify and can also support websites build using Perch, Craft or Wordpress
How long does it take to prepare a marketing campaign?
As a rough guide, the research process can take roughly 2-4 weeks with a further 2-4 weeks to prepare a detailed marketing strategy
Got a question?
Please feel free to get in touch, we’d love to hear about your business and are always happy to help.