How we work
We can provide you with a holistic overview of your digital marketing campaigns
An honest and independent review of your marketing can uncover important insights that could radically improve your digital marketing strategy.
Digital marketing reports
A thorough examination of all available data from your website, social media, email marketing, Google ads and CRM will be collated and cross-referenced to highlight any successes, failures and room for improvement within your current digital marketing strategy.
Competitive analysis
As part of the process we can conduct a thorough Competitive Analysis. Within this we would perform research into direct competitors as well as a handful of other businesses from further afield or neighbouring sectors. We'll examine their marketing behaviours, what events they’re attending, where they’re advertising and how they’re marketing on social media as well as evaluating their content for first impressions, apparent values, key phrases and more. In addition to examining their marketing methods and materials, we’ll also detail their brand - the style of fonts, colour palette and style of imagery.
Customer profiling
Building a successful brand is about more than just how it looks but how it makes you feel. Understanding what makes your audience tick is the first step towards how you can appeal to them more affectively. To produce a Customer Profile, our research will start with any available data from your CRM, your website and your social media accounts in order to assess user behaviours and interactions. Working with you, we’ll then perform a series of workshops with your customers, front-line staff and marketing team that will result in the production of a User Empathy Map (or ‘persona’).
User Journey Maps
Informed by your Customer Empathy Map (or ‘persona’), your Journey Map would break your customer’s typical journey with your business into various stages. For each stage we’ll examine what tasks and questions they might have, we’ll consider how they might interact with your business, what mindset they’ll be in and what might influence their decisions. At the end of the process you’ll have a detailed overview of how and where you should be making contact with customers and what matters to them at that particular stage.
Content & SEO
A tactical content marketing strategy, keyword research and top-level SEO are all vital components towards drawing new and relevant audiences to your website. We’ll work with you to discover and implement the best quality content to widen your reach and engage your audience in a more affective way.
Examples of our work
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Frequently asked questions
How much does a digital report cost?
Our fees for digital marketing reports vary from client to client based on the number of channels analysed - As a rough guide our analytics fees start at around £500+VAT, but please get in touch to discuss your own report.
What does a Customer Empathy Map include?
A Customer Empathy Map (or ‘persona’) is a detailed overview of your typical customer. It will include a breakdown of their typical attributes (age, gender, location, background, character traits etc.), as well as an overview of their core goals and tasks. The map will also consider your customer’s mindset, what issues they might come across and what information might influence their decisions.
What does a Customer Journey Map include?
Informed by your Customer Empathy Map (or ‘persona’), your Journey Map would break your customer’s typical journey with your business into various stages. For each stage we’ll examine what tasks and questions they might have, we’ll consider how they might interact with your business, what mindset they’ll be in and what might influence their decisions. At the end of the process you’ll have a detailed overview of how and where you should be making contact with customers and what matters to them at that particular stage.
How long does the process normally take?
To create a digital marketing report we would normally estimate the work to take 4-8 weeks.
I am outside of the UK, how would this work?
No problem, we have many overseas clients and can perform workshops remotely via Zoom. All estimates and bills are provided in GBP and can be paid via bank transfer or credit card.
Got a question?
Please feel free to get in touch, we’d love to hear about your business and are always happy to help.
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Working with Root Studio has been nothing but a pleasure
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