How we work
Great High Street signage design is about building an immersive branded environment that identifies with your target audience
Our experienced design team will work with you to create an incredible store experience from first impression to wayfinding and point of sale.
It starts with a conversation
The first step is to gather a comprehensive brief for the project. This includes asking questions like - what does your brand represent? Who is your target audience? What are your key messages and goals? What experience are you aiming to achieve? With this information in place we can provide you with an accurate estimate and give our designers the detail they need to create a design that’s tailored to you and your circumstances.
The creative process
Our design team will consider the best use of your space in order to maximise the potential for your investment. Working closely with you, we’ll provide a range of options and develop a design that’s unique to your business and its audience.
Production & installation
We work closely with a selection of trusted suppliers that we’ve collaborated with for years to produce the very best quality signage and displays. Our expert partners will fit your sign or display safely and securely in position. For more complex scenarios they’ll also perform a site visit beforehand in order to assess the situation. Alternatively, if you’d prefer to fit your new signage yourself then that’s absolutely fine.
Environment
We’re dedicated to being carbon ‘positive’ forever. That means that any printed items produced by the studio will be offset at the end of the year at no extra cost to our customers. Find out more about our environmental policy here.
I find them to be very helpful and communication is great. They also work quickly
A creative resource we have on tap that never lets us down and always delivers excellent results
We can’t recommend Root Studio enough!
Working with Root Studio has been nothing but a pleasure
Super responsive and never fail to meet, and exceed our needs and expectations
Can’t fault them for their professionalism, creativity and delivery
Fantastic company! Highly recommended!
Always produce high quality creative design work
Examples of our work
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Insights
How often do you really look at your own website? Not just to upload a new blog post or check that your contact form is still working, but to really look at the content? Here’s a wild idea: maybe it’s time to stop adding - and start subtracting.
Most businesses focus all their energy on getting customers in - but what happens after the sale? Discover why nurturing existing clients is often more profitable than finding new ones, and how an 'hourglass funnel' could be the smarter strategy
Wayfinding signage is one of those things people only notice when it goes wrong. Good wayfinding should be so intuitive that it's more or less invisible, great wayfinding can be creative, inspiring and add an extra dimension to the visitor experience - find out how to get the most out of your signage!
Frequently asked questions
How much does a sign design cost?
Signage designs vary depending on the complexity of the message you’re looking to communicate as well as the intended format of the sign itself. Please contact us to discuss and we’d be happy to share a ballpark.
How many revisions are included?
Up to three rounds of revisions as standard within our design contracts. Additional changes after this point are evaluated and estimated based on their complexity (we will never charge you extra without permission).
I am outside of the UK, how would this work?
No problem, we have many overseas clients and meet regularly via video call. All estimates and bills are provided in GBP and can be paid via bank transfer or credit card.
How do you bill for a project?
After a design contract has been agreed we will send over a deposit invoice for between 25-50% of the project fee (subject to requirements). The remaining balance will be billed upon completion with our standard 30 day payment terms.
Got a question?
Please feel free to get in touch, we’d love to hear about your business and are always happy to help.