Sector understanding
Untangling complex education websites
Education websites often grow over many years, with new pages added by different teams for different reasons. We help you step back, review what is there and rebuild the site around your key audiences, tasks and goals rather than simply redesigning the same old structure.
Auditing years of content
Many education providers find themselves with a website that has grown into a rabbit warren of pages, files and repeated information. We audit what is there, review how it is performing and decide what should be kept, improved, merged or removed.
Making navigation simpler
Students, parents, staff, employers and community users may all arrive looking for different things. We use website data, workshops and top task analysis to build a clear sitemap and menu system around the information people need most.
Supporting different audiences
A prospective student will use your website very differently from a current parent, member of staff or business partner. We map these journeys and shape the content, links and calls-to-action around each audience and the tasks they are trying to complete.
Bringing stakeholders together
Education website projects can involve senior leaders, marketing teams, teaching staff, IT and various other departments. We are used to gathering different views, managing feedback and keeping the project moving without losing sight of the agreed goals.
Easy maintenance
A new website should not slowly become the same crowded site it replaced. We create flexible editing tools, clear content guidelines and ongoing support plans to help your team keep information fresh, well organised and easy to find.
Accessible to everyone
Education websites need to work for people with a wide range of needs, devices and ways of accessing information. We consider accessibility from the start, helping shape clear content, simple navigation, readable layouts and an inclusive website that follows recognised accessibility standards.
I find them to be very helpful and communication is great. They also work quickly
A creative resource we have on tap that never lets us down and always delivers excellent results
We can’t recommend Root Studio enough!
Working with Root Studio has been nothing but a pleasure
Super responsive and never fail to meet, and exceed our needs and expectations
Can’t fault them for their professionalism, creativity and delivery
Fantastic company! Highly recommended!
Always produce high quality creative design work
Our web design process
A clear website process built around your users and education goals
We don't dive straight into giving your current website a new look. We first find out what users need, what is getting in their way and what the new site must achieve. This gives every decision a clear purpose, from the sitemap through to ongoing support.
Research & website strategy
We start with workshops, website data, audience research and a full review of your current site. This helps us uncover key tasks, content gaps and problem areas before agreeing clear goals for the new website.
Content & user journeys
We review the sitemap, navigation and content through the eyes of your main audiences. From course searches and applications to term dates and staff information, we make the most important journeys clear and cut out needless steps.
Website design
Our designers create a custom website that reflects your organisation and works well across mobile, tablet and desktop. Creative page layouts, strong content hierarchy and clear next steps help users understand where they are and what to do next.
Development & content management
Our in-house developers build a fast, secure and accessible website with a flexible content management system. Your team can update everything on the site including courses, events, news, staff, policies and landing pages without being boxed in by rigid templates or requiring assistance from our development team.
SEO & ongoing support
Keyword research helps shape page topics, course content and the wider site structure. After launch, we provide CMS training and ongoing support covering performance, security, content reviews, search visibility and steady improvements based on real user behaviour.
Examples of our work
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Frequently asked questions
Can you help with our website content?
Yes. We can support with content planning, page structure, editing and copywriting. We also help teams decide what information is useful, what is repeated and what may no longer be needed.
Can you improve our existing website rather than replace it?
Possibly. We can review your current website to identify issues with structure, content, design, SEO and usability. In some cases, focused improvements may be enough. In others, a new website will offer better long-term value.
Will the website work well on mobile?
Yes. We plan each website around the journeys users need to complete, whether they are using a phone, tablet or desktop. This is especially important for prospective students and parents who may first visit the site on mobile.
Got a question?
Please feel free to get in touch, we’d love to hear about your business and are always happy to help.