Sector understanding
Helping consultancy firms make complex services clear, relevant and easy to trust
Choosing a consultancy can feel like a big decision. Clients need to understand what you offer, trust your team and feel sure that you understand their needs.
Making the complex simple
Consultancy services can be hard to explain, especially when the work covers several skills, sectors or stages. We help simplify your offer, group services clearly and focus the message on the value clients will receive.
Understanding your audience
Good branding and web design starts with knowing who you need to reach. Through workshops, customer profiles and user journey mapping, we explore what your audiences need, what may be holding them back and what will help them move forward.
Building your trust profile
People want proof that your consultancy understands their world and can deliver what it promises. We build trust through well-placed case studies, client stories, testimonials, results, accreditations and other signs of real experience.
Standing apart
Many consultancy websites use the same language and make the same claims. We help uncover what makes your approach different, then express it through clearer messaging, a stronger visual style and a more focused website.
Supporting growth
Your services, team and target markets may change as the business grows. We create flexible websites that make it easy to add new services, sectors, people, insights and campaigns yourself, without the help of your developer.
I find them to be very helpful and communication is great. They also work quickly
A creative resource we have on tap that never lets us down and always delivers excellent results
We can’t recommend Root Studio enough!
Working with Root Studio has been nothing but a pleasure
Super responsive and never fail to meet, and exceed our needs and expectations
Can’t fault them for their professionalism, creativity and delivery
Fantastic company! Highly recommended!
Always produce high quality creative design work
Consultancy branding
Building a consultancy brand around what makes you different
We bring your knowledge together with our brand and design experience. Our process helps us understand your goals, learn what matters to your clients and create a clear brand that feels right for your business.
Discovery & workshops
We start by getting to know your business, services and plans for the future. Workshops and open conversations help us spot strengths, challenges and areas where the brand may need more focus.
Market research
We look at who you need to reach, what they care about and what could stop them from taking the next step. We also review similar firms to find gaps and avoid falling into common sector habits.
Brand positioning
We help define what you want to be known for, why clients should choose you and how to talk about your work. This creates a clear base for your website, marketing and wider brand content.
Visual identity
We explore creative routes that bring the strategy to life through your logo, type, colour, images and wider design style. Each route is shown across useful examples, so you can see how it would work in practice.
Brand rollout
Once the brand is agreed we will supply the files your team will need and can also create clear brand guidelines. On top of this, we can help roll the brand out across reports, proposals, presentations, social media templates, campaigns and other key materials.
Ready for a stronger consultancy brand?
Our web design process
A consultancy website shaped around your audience and business goals
We design and build websites around what your clients need to know, feel and do. Each part of your new site is planned to reduce doubt, build trust and support your business goals.
Research & strategy
We start by looking at your goals, audiences, services and current website (if you have one). Workshops, website data and competitor research help us agree what the new site needs to achieve and where the biggest gains can be made.
User journeys
We map the questions, concerns and barriers that clients may have before making contact. This helps us plan useful content, clear next steps and the right mix of case studies, results, testimonials and other trust signals.
Content & design
We organise your content so visitors can quickly find what matters to them. Our designers then create a custom website design that brings your brand to life while keeping each page clear, easy to use and focused on action.
Development & CMS
Our developers build a fast, secure and accessible website that works across mobile, tablet and desktop. We also create a flexible content management system, so your team can update absolutely everything on the website with ease.
SEO & support
Keyword research helps shape the site structure, page topics and written content. After launch, we provide CMS training and can support you with updates, reports, content reviews, security checks and ongoing improvements. We'll also agree an essential maintenance plan post-launch to keep your new site performing at the top of its game.
Examples of our work
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Insights
Your hero image makes an impression before a single word is read. Here's the science behind why it matters and how to get it right.
Ever walked into a shop and immediately had a sales assistant on your shoulder? That tension you feel - that instinct to say "Er, just browsing thanks!" - is the hard sell doing its damage. There's a quieter, smarter way to bring clients to your door.
Despite the limitations with design, there are areas where AI can bring real value to the branding process. In this article, we bring you some practical tips for using AI to develop your brand.
Frequently asked questions
Do we need a full rebrand?
Not always. Some consultancies need a complete rethink, while others simply need to sharpen what they already have. We can review your current brand and recommend the level of change that will make the biggest difference.
Can you help with our website content?
Yes. We can help plan the structure, shape key messages and advise on the content each page needs. We can also support with copywriting, editing and content development where required.
Can you improve our existing website rather than replace it?
Possibly. We can review your current website to identify issues with structure, content, design, SEO and usability. In some cases, focused improvements may be enough. In others, a new website will offer better long-term value.
Got a question?
Please feel free to get in touch, we’d love to hear about your business and are always happy to help.