Engaging guides and activity packs for children and young people

We have years of experience producing creative, engaging and inspiring illustrated documents aimed at younger audiences

"A picture is worth a thousand words" and nothing captures the imagination of young people better than an illustration. Our creative design team are expert storytellers and together, we can bring your product, attraction or restaurant to life through imaginative activity packs, treasure hunts, guides and puzzles aimed at your younger audience.

How we work

Over the last 17 years or so we’ve had the pleasure of working with zoos, heritage destinations, restaurants and businesses of all shapes and sizes

Working hand in hand with our talented illustrators, you can achieve hand-crafted, engaging items to share with visitors to enhance their experience of your product, service or venue.

The discovery process

After receiving a brief from you, we'll perform our own research into suitable styles, assets and activities that would appeal to your specific audience. We'll share and discuss this with you to determine a suitable route forward and firm up our estimate.

The creative process

Our illustrations are all produced by hand with the finishing touches applied on screen. We'll share initial sketches with you to iterate and approve before moving onto the finished, coloured artwork. Once complete, the vector artwork is scalable to any size and can be shared in any format required.

Printing your items

Over the years we have built up a network of trusted experts in print production specialising in everything from brochures to exhibition displays, screen printing to letterpress, traditional sign writing and specialist print finishes. Wherever possible we take care to ensure that any products commissioned by the studio are built to last and use the most sustainable and appropriate materials possible. 

Environment

There’s nothing neutral about our feelings towards carbon. That’s why we’re dedicated to being carbon ‘positive’ forever. That means that any printed items produced by the studio will be offset at the end of the year at no extra cost to our customers. Find out more about our environmental policy here

Discounted services

We're proud to offer registered charities and not-for-profits an exclusive, discounted rate when collaborating on projects, helping them to deliver their invaluable work. In all, our discounts total around £20,000 per year in donated services.

I find them to be very helpful and communication is great. They also work quickly

A creative resource we have on tap that never lets us down and always delivers excellent results

We can’t recommend Root Studio enough!

Working with Root Studio has been nothing but a pleasure

Super responsive and never fail to meet, and exceed our needs and expectations

Can’t fault them for their professionalism, creativity and delivery

Fantastic company! Highly recommended!

Always produce high quality creative design work

Examples of our work

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Gorilla marketing
Gorilla marketing: effective comms strategies for wildlife conservation and zoos

In the world of conservation, effective marketing is crucial to achieving goals like raising awareness, driving fundraising and encouraging behavioural change.

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Food trail illustrated map by Root Studio
Things to consider when creating an illustrated visitor map with character

Illustrated maps can capture the essence and personality of a place, embodying its character and charm in a visually captivating way. In this article, we'll delve into the many considerations that you and your designer should make whilst crafting your illustrated visitor map.

View article
Should I use illustration or photography?
Should I use a photo or an illustration? or maybe both??

Which is right for your next marketing campaign? We've shed light on the benefits of each route to help you make an informed decision.

Frequently asked questions

How do you bill for a project?

After a design contract has been agreed we will send over a deposit invoice for between 25-50% of the project fee (subject to requirements). The remaining balance and production fees will be billed upon completion with our standard 30 day payment terms.

I am outside of the UK, how would this work?

No problem, we have many overseas clients and meet regularly via video call. All estimates and bills are provided in GBP and can be paid via bank transfer or credit card.

Got a question?

Please feel free to get in touch, we’d love to hear about your business and are always happy to help.

Contact us
Send us a brief

We love a challenge! Complete the form below to send over an overview of your project and we’ll be in touch to discuss your options

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