Evoking the spirit of rock legends, The Grateful Dead

Studio News
Skull and Roses festival poster design by Root Studio

We’ve been working with New York based marketing strategists Craze Management, for a number of years now and our latest collaboration was to update the brand image and digital presence for the Californian ‘Skull & Roses’ festival.

This four day music festival celebrates the music and community of iconic 70s rock band, The Grateful Dead with music from the likes of Oteil & Friends, Voodoo Dead and Billy & the Kids (featuring Bill Kreutzmann the original Grateful Dead drummer). 2020 marks an exciting year for the festival taking place 30 years after the last Grateful Dead show at the Ventura County Fairgrounds, CA.

To begin, we updated the festival logo, creating a more adaptive and flexible brand (with a stacked version as well as an abbreviated mark for use at smaller scales). Drawing inspiration from the ‘great deadheads’ we knew the designs had to be impactful, brightly coloured and psychedelic. With skeleton figures a common theme amongst Grateful Dead artwork and with the world famous surfers point within ear-reach - a sea of roses and a surfing skeleton was developed as our concept for the gig posters, social graphics and merchandise.

Skull and Roses festival website design by Root Studio

With the brand and marketing materials created, we designed and built a creative and celestial website for the festival, featuring a full line-up of artists each with their own Spotify playlists, as well as a schedule of each day of the event and places to stay. The web design has already been picked up by curators ‘The Best Designs’ and is now featured on Awwwards nominated for the prestigious ‘site of the day’.

We're thrilled to see public reaction to this brand on the lead up to the festival. If you're organising an event and would like a jaw-dropping, bone chilling design like this give us a call!