Add character to your brand with traditional and contemporary digital illustrations

We have 17 years experience illustrating characters for businesses, publishers and non-profits all over the world

Whether we're creating a whimsical character to steer a brand forward or producing a detailed diagram of an endangered species, we take great care to build the right tone for the right audience. Working closely with you we'll ensure that your character has the right personality to suit its context.

How we work

An original character or mascot design can add personality and help you build stronger connections

Sick of seeing the same old stock photos? With a custom mascot design you can set yourself apart from your competition.

The discovery phase

The creative process

Versions & positions

I find them to be very helpful and communication is great. They also work quickly

A creative resource we have on tap that never lets us down and always delivers excellent results

We can’t recommend Root Studio enough!

Working with Root Studio has been nothing but a pleasure

Super responsive and never fail to meet, and exceed our needs and expectations

Can’t fault them for their professionalism, creativity and delivery

Fantastic company! Highly recommended!

Always produce high quality creative design work

Examples of our work

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Food trail illustrated map by Root Studio
Things to consider when creating an illustrated visitor map with character

Illustrated maps can capture the essence and personality of a place, embodying its character and charm in a visually captivating way. In this article, we'll delve into the many considerations that you and your designer should make whilst crafting your illustrated visitor map.

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Should I use illustration or photography?
Should I use a photo or an illustration? or maybe both??

Which is right for your next marketing campaign? We've shed light on the benefits of each route to help you make an informed decision.

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woman with a headache looking at her computer
Stop drowning visitors in decisions: the secrets to reducing cognitive load

In a world crammed with endless scrolling, pop-ups, flashing offers and ‘read more’ rabbit holes, the real competition isn’t just other businesses - it’s cognitive overload.

Frequently asked questions

How much does a character illustration cost?

How many revisions are included?

Who owns the IP to my illustration once completed?

How long does the design process take?

I am outside of the UK, how would this work?

How do you bill for a project?

Got a question?

Please feel free to get in touch, we’d love to hear about your business and are always happy to help.

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