Add character to your brand with traditional and contemporary digital illustrations

We have 17 years experience illustrating characters for businesses, publishers and non-profits all over the world

Whether we're creating a whimsical character to steer a brand forward or producing a detailed diagram of an endangered species, we take great care to build the right tone for the right audience. Working closely with you we'll ensure that your character has the right personality to suit its context.

How we work

An original character or mascot design can add personality and help you build stronger connections

Sick of seeing the same old stock photos? With a custom mascot design you can set yourself apart from your competition.

The discovery phase

It all starts with a conversation. Working closely with you, we’ll discover not only ‘what’ you do and ‘how’ you did it but ‘why’. We’ll also discuss your target audience to ensure that we’re creating a character or mascot that will appeal to the right people.

The creative process

During the design phase we’ll explore a number of creative directions before presenting a mood board of styles for your consideration. With a style identified we’ll then move onto a sketch-phase which will be shared for review. Following this, we’ll develop your preferred design until you’re happy with the finished character design.

Versions & positions

Consistency will be key to your mascot’s success. With your design developed and approved, we can also produce a comprehensive set of guidelines that will outline how the character should be used from this point forward. This will be supported by a logo pack containing all versions, positions and file formats optimised for both print and screen use.

Examples of our work

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Frequently asked questions

How much does a character illustration cost?

The fees for an illustration vary depending on your chosen style, the complexity of the design and the intended final usage. Please get in touch for an estimate and we’ll be happy to discuss ballparks.

How many revisions are included?

Up to three rounds of revisions as standard within our design contracts. Additional changes after this point are evaluated and estimated based on their complexity (we will never charge you extra without permission).

Who owns the IP to my illustration once completed?

For illustrations, you will own the IP to the artwork once the final bill has been cleared. However, you will only have the rights to use the artwork as originally intended (as per our terms and conditions) - if you would like the ability to use the illustration for other purposes or to sell the artwork then please contact the studio for an estimate to be granted unlimited artwork rights.

How long does the design process take?

Timeframes can vary from project to project but as a rough guide the process typically takes between 3-5 weeks from brief to completion depending on the complexity of the artwork.

I am outside of the UK, how would this work?

No problem, we have many overseas clients and meet regularly via video call. All estimates and bills are provided in GBP and can be paid via bank transfer or credit card.

How do you bill for a project?

After a design contract has been agreed we will send over a deposit invoice for between 25-50% of the project fee (subject to requirements). The remaining balance will be billed upon completion with our standard 30 day payment terms.

Got a question?

Please feel free to get in touch, we’d love to hear about your business and are always happy to help.

Contact us

I find them to be very helpful and communication is great. They also work quickly

A creative resource we have on tap that never lets us down and always delivers excellent results

We can’t recommend Root Studio enough!

Working with Root Studio has been nothing but a pleasure

Super responsive and never fail to meet, and exceed our needs and expectations

Can’t fault them for their professionalism, creativity and delivery

Fantastic company! Highly recommended!

Always produce high quality creative design work

Send us a brief

We love a challenge! Complete the form below to send over an overview of your project and we’ll be in touch to discuss your options

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