How we work
We understand the financial pressures and emotional rewards of working within this incredible sector
That’s why our design team will work collaboratively with you to maximise the return on your budget to provide the best value possible for your charity campaign. So what’s the process?
Research & discovery
We like to ask all the right questions to help define your story, your ambitions for the charity and importantly - your target audience. Using this information, we’ll establish a detailed creative strategy for your campaign.
The creative process
Our experienced design team will work closely with you to refine artwork for your campaign that connects with your audience across a variety of communication channels including print, web, email and social media.
Measuring your ROI
With any marketing campaign, it’s essential to be able to measure success against established goals. Working closely with you, we’ll identify the right KPIs (key performance indicators) for your campaign and will regularly assess campaign progress to ensure a positive return on your investment.
Who we work for
We have over 15 years of experience producing creative awareness campaigns across multiple sectors and disciplines. Within the charity sector we’ve worked for the likes of Chester Zoo and the RSPB as well as leading Hospices and overseas charities for both ad-hoc support with single campaigns and long term brand delivery on a retainer basis.
Branded marketing templates
We understand the need for in-house marketing teams to produce consistent artwork without assistance from an external team. That’s why we regularly produce branded templates for Microsoft Office, email newsletters, social media, Adobe CC and more - if you have specific requirements please get in touch.
Brand guardianship
We work best as an extension of your own marketing team, forming long-term working relationships that allow us to maintain a consistent brand for years and years.
Discounted services
We're proud to offer registered charities and not-for-profits an exclusive, discounted rate when collaborating on projects, helping them to deliver their invaluable work. In all, our discounts total around £20,000 per year in donated services.
Examples of our work
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Frequently asked questions
How much does a marketing campaign cost?
The fees involved with producing an advertising campaign vary from project to project depending on the number of deliverables involved. Please contact us to run through your requirements and we’d be happy to send over a ballpark.
How do you bill for a project?
After a design contract has been agreed we will send over a deposit invoice for between 25-50% of the project fee (subject to requirements). The remaining balance and production fees will be billed upon completion with our standard 30 day payment terms.
I am outside of the UK, how would this work?
No problem, we have many overseas clients and meet regularly via video call. All estimates and bills are provided in GBP and can be paid via bank transfer or credit card.
How long does it take to create a marketing strategy?
This depends on the complexity of the message you’re trying to communicate and its audience. As a rough guide, the research process can take roughly 2-4 weeks with a further 2-4 weeks to prepare a detailed marketing strategy.
What’s the best way to start a project?
The first step is for us to find out more about you, your audience and your ambitions for the charity. We can do this face to face, on the phone, video call or by email - whichever you’d prefer.
Got a question?
Please feel free to get in touch, we’d love to hear about your business and are always happy to help.
I find them to be very helpful and communication is great. They also work quickly
A creative resource we have on tap that never lets us down and always delivers excellent results
We can’t recommend Root Studio enough!
Working with Root Studio has been nothing but a pleasure
Super responsive and never fail to meet, and exceed our needs and expectations
Can’t fault them for their professionalism, creativity and delivery
Fantastic company! Highly recommended!
Always produce high quality creative design work