A great website design is an essential part of your brand - it's an opportunity for your customers to experience and interact with your personality and products. Successful digital marketing marries your online presence with great content, social media, online advertising and more.
Whether you're looking for a brochure website, a complex web application or an online shop; the process starts with a conversation. In order to create a true extension of your brand it's vital that there are no presumptions or preconceptions. So, as well as discussing the technical requirements and end goals for your digital marketing strategy, we want to know more about your business' values, quirks, aspirations and importantly its customers. Only when we know the true context of your brand will we be able to suggest the right direction for you.
A very decent proposal
With a better understanding of what makes your business tick, we'll perform our own market research and produce a written proposal for your new website. This is much more than just a simple brief; this document will outline our thoughts on the best route forward for the various sections and functions of the site combined with a breakdown of the specifics concerning both content and technology. We'll look into how we'll measure results moving forwards and will also provide you with a detailed explanation of our design, build and testing process.
"Our customers love our new website and find it easy to navigate, from day one we have received a constant stream of enquires."
The creative process
With a proposal agreed we'll hit the drawing board. Your involvement in the creative process is imperative and with regular collaboration and discussions we will explore new exciting directions in both design, technology and user experience to develop an enduring solution for your business.
During the design stage you'll be given access to a visual prototype of the site enabling you to interact with the concept in your own time. With this clever and useful tool you will have a clear indication of how the live project will look and have a first-hand experience of the user journey. Overall we aim to provide you with all the tools and expertise you need in order to make informed and considered decisions regarding the design and layout of your web project.
"It took a huge amount of effort and inspiration to break the boundaries of other county show websites so we are over the moon with the results."
Websites built to last
We take a device-agnostic approach to responsive website coding - sounds complicated right? In a nutshell this means that we build our websites to look great and operate to the same high standard no matter what screen size or device you're using. Rather than targeting specific devices or setting a rigid number of 'breakpoints' for all our web projects, the responsive build process is unique to each design.
Once the site is fully tested we've give you a full tutorial of how to use our CMS (Content Management System) and walk you through the process of adding and updating the content throughout the site. We'll even supply you with a brief guide on how to make the most out of your content taking tone of voice and SEO (Search Engine Optimisation) into consideration. Or if you'd prefer, we can hand you over to our trusted partners to help produce text and images for the new site.
Once you're totally happy with the content and how the website is functioning in our live test area we'll work with you to launch the site in the most effective way possible - timing is everything after all!
"It is important to us that the website performs as well as it can. Root Studio not only provide the facts and figures but also suggestions on how we can develop the site for even better results."
What happens after I launch my website?
Launching your new site is just the first step and there's lots more fun to come. It's important that your website is nurtured and pruned on a regular basis and we're always on hand to be part of the discussion should you need us.
That's why all our builds come with a complimentary six month website review giving you a detailed breakdown of all the relevant facts and figures (translated into plain English), together with our suggestions for how each metric could be improved upon moving forwards. Also, alongside our core web design service we also offer a range of other products including the design and production of web applications, email newsletter templates, online advertising and SEO strategy. This range of expertise is at your disposal to create powerful online marketing campaigns.
If this all sounds good to you then we'd love to hear all about your next big project! Get in touch with our web design team now to find out how we can help.