Brand, web & creative support for busy in-house marketing teams

An experienced creative partner for ambitious (but often stretched) marketing teams

We've seen it countless times: you know what needs to change, the difficult part is finding the time and resources to make it happen. Well, we're here to help busy marketing teams improve their brand, website and communications, while giving them the assets and support they need to keep things moving day to day.

Understanding your needs

For when your marketing plans outgrow your resources

Marketing teams are often expected to manage everything from strategy to campaigns, content, websites and brand all at the same time. We can step in when pressure mounts, helping you solve problems whilst also creating better tools, processes and creative foundations for you to use internally.

Lots to do, not enough time

A long list of marketing priorities can quickly become difficult to manage, particularly in a small team. We can take branding, website and design work off your desk, giving you more time to focus on the bigger picture stuff where you add the most value.

An inconsistent brand

Different departments, suppliers and years of gradual change can leave a brand looking disjointed and inconsistent. We can audit what you have, identify the problems and create a clearer brand system, guidelines and assets that make consistency much easier to maintain.

Blurred responsibilities

Giving colleagues freedom to create presentations, documents and marketing materials can save time - until everything starts looking different. We can create practical branded templates for platforms such as Canva, Adobe and Microsoft Office, helping teams work independently while staying within clear brand guardrails.

Website's holding you back

Sometimes the website no longer reflects the organisation, is difficult to update or simply isn’t doing enough to support your marketing. We can review what you already have, recommend improvements and help you decide whether to refine or replace your existing website.

An experienced ally

Marketing managers can end up being the only person pushing for better branding, clearer communications or investment in digital comms. We can provide an experienced external perspective, help you test ideas and give you the evidence and creative thinking needed to make a stronger case with your internal management team.

I find them to be very helpful and communication is great. They also work quickly

A creative resource we have on tap that never lets us down and always delivers excellent results

We can’t recommend Root Studio enough!

Working with Root Studio has been nothing but a pleasure

Super responsive and never fail to meet, and exceed our needs and expectations

Can’t fault them for their professionalism, creativity and delivery

Fantastic company! Highly recommended!

Always produce high quality creative design work

Brand development

Strengthen what works & fix what doesn’t

We start by understanding where your brand is now, where the organisation wants to go and who it needs to reach. From there, we can refine, evolve or completely rethink the identity, creating a practical brand system your marketing team can use with confidence.

Audit, research & discovery

We start by looking at the organisation, its goals, audiences, competitors and existing communications. If you already have an established brand, we’ll review how consistently it is being used and identify what is worth keeping, improving or replacing.

Defining the right direction

Not every organisation needs a dramatic rebrand. We’ll help you decide whether the right answer is a focused tidy-up, a broader brand evolution or a completely new identity.

Exploring creative directions

Once the direction is clear, we explore creative routes and test how they work across real applications. Designs are reviewed, refined and developed so you can judge the identity as a working brand rather than simply looking at a logo design in isolation.

Guidelines, assets & templates

A stronger identity is only useful if people can apply it properly. We can create clear brand guidelines alongside logo files, colours, typography, imagery, graphic assets and ready-to-use templates for the materials your teams create most often.

Ongoing guardianship

We can help you plan how the updated brand moves into everyday use. After launch, we can remain involved as an ongoing creative partner, helping the brand stay consistent as the organisation develops.

Get in touch

Need some extra support?

Root Studio Lincoln

Creative support for marketing teams

Flexible creative support when your marketing team needs an extra pair of hands

Our team covers a wide range of creative services, so you can bring different requirements to one trusted partner. We can work on individual projects for an agreed fixed fee or provide regular support through a monthly retainer tailored around your workload, priorities and available budget.

Design support for the everyday

From brochures, reports and presentations to adverts, social graphics and campaign materials - we can take care of the design work that keeps your marketing running smoothly. We can work within your existing brand or help improve the way it is applied as new materials are created.

Campaigns & larger projects

When you have a launch, event, campaign or major piece of communication to deliver, we can provide the extra creative thinking and production capacity you need. That might involve developing an initial idea, creating a campaign identity and producing everything needed to roll it out across different channels.

Digital, print & more...

Our work spans everything from websites, email templates and digital marketing through to brochures, annual reports, exhibition displays, signage and printed campaigns. Having these skills within one studio makes it easier to create joined-up communications without managing several different suppliers.

Support to suit your budget

You don’t have to commit to a large body of work. We can quote individual projects on a fixed-fee basis when you need occasional help or agree a monthly retainer when you want reliable ongoing access to our design and development team. The level of support can be shaped around your priorities, capacity and budget.

Root Studio, Lincoln

Website design & development

Plan, improve and maintain a website built around your marketing goals

Whether your existing website needs attention or it’s time to start again, we look beyond how it appears. We consider your audience, content, search visibility, user journeys and marketing goals to create a site that is useful, manageable and able to develop over time.

Review, research & planning

We start with reviewing your current situation. That can include reviewing your existing website, analytics, competitors, content and user journeys before defining what needs to improve. From there, we can create a clear structure and plan based around your audiences and marketing goals.

UX, design & prototypes

We turn the research into a better website experience. Key pages can be developed as interactive prototypes, allowing your team to review layouts, journeys and content before the development work begins.

Development & content management

Once approved, the designs move into development. We build responsive, accessible websites with a content management system that gives your marketing team practical control over everyday updates, supported by training so you know how to use it confidently.

Keyword research & SEO

Being found by the right people needs to be considered from the start. We can research how your audiences search, use those findings to shape site structure and content and apply our experienced SEO methods throughout the design and development process.

Support & maintenance

Launching a website shouldn't be the end of the project. We can provide ongoing technical maintenance, software and security updates, content support, audits and regular reporting - helping you maintain and evolve the website gradually rather than waiting for another major rebuild.

Examples of our work

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Root Studio, Lincoln
How a creative studio can help your small marketing team achieve more

Small marketing teams can achieve much more with the right creative support. Discover how an external design studio can add capacity, skills and quality without the cost of another full-time hire.

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How to market a consultancy business

In this article, we lean into turning expertise into a brand people understand, trust and choose

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The science behind your website’s hero image

Your hero image makes an impression before a single word is read. Here's the science behind why it matters and how to get it right.

Frequently asked questions

Can you create templates our team can use themselves?

Yes. We can create branded templates for frequently used materials such as presentations, social graphics, adverts, documents and marketing literature. These can be built around the software your team already uses, including Canva, Microsoft Office and Adobe applications.

Can you review our existing website without rebuilding it?

Yes. A website review or audit can identify issues with design, user experience, content, accessibility, performance and search visibility. That gives you a clearer picture of which problems can be improved within the existing site and when a rebuild may offer better value.

Got a question?

Please feel free to get in touch, we’d love to hear about your business and are always happy to help.

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